Mahindra First Choice Services (MFCS) is a completely owned subsidiary of the USD 20.7 billion Mahindra Group and is India’s largest chain of multi-brand car workshops, with over 315 workshops present in 270+ towns across 25 states. It has a growing network of two-wheeler multi-brand servicing workshops, with 89 workshops in more than 30 cities.
At MFC Services, customers can save up to 20 percent on servicing costs as compared to authorized service centers. With the motto to provide the right inspection, the right parts, and the right billing, car and bike owners can now ‘Make the Right Choice’ by choosing MFC Services to solve their woes.
Marching towards its vision, MFC Services is aggressively making inroads in the Indian car service market, which has historically been shared by OEM dealers and independent garages. The company aims to establish a countrywide network of over 1000 workshops.
MFC Services has also entered the business of private label spare parts for all brands of cars under the MFC’s brand name. The MFC brand stands for smart replacement and is targeted at customers who want quality and value-for-money spares for their cars.
MFC Services has also launched a new flagship product, DearO, the simplest and smartest workshop management system that is designed to seamlessly work for large, medium, and small garages alike. It helps workshops manage their day-to-day operations most effectively and efficiently. DearO is powered by intelligent customer history maintenance, a service scheduler, and a part-finder, which are designed to make workshops run efficiently. DearO aims to transform the Indian car servicing industry digitally.
Franchise support:
Just as MFCS has a vision for itself, it also has a vision for its franchisee partners, which involves creating a business that is easy to manage, profitable, and can be scaled up.
On its part, MFCS offers substantial support and assistance to its franchisees for their smooth functioning and operations. MFCS provides the following in terms of support to the franchises:.
Moreover, meticulous training is imparted to entrepreneurs before starting a franchise. Those who are willing to start franchises are provided 6-day training in automotive service business management (ASBM), which is a program certified by Mahindra First Choice Services and Mahindra Institute of Quality. Apart from this, technical training is also given, and the franchises can use the help of technical assistance helpline services at any given point in time.
It doesn’t matter if the franchisee has never run a business before. MFCS provides them with all the training and technical support that is necessary for the successful implementation of a franchisee. MFCS will guide them every step of the way and make sure they are fully equipped to run the business. The chances are that they’ll be more successful as a franchisee than a startup.
At MFCS, we plan to go deeper into the business through our partners, providing them the advantage of operating under the brand Mahindra combined with bringing in new ideas, operating techniques, and proven methods to more new locations as they take up the franchisee’s mantle.
Area Required: 5000–10,000 sq. ft.
Franchise Commenced in 2014
Royalty/Commission-
Operations Commenced On 2007
Franchise Commenced On 2014
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 600000
Royalty/Commission 10 %
Exclusive territorial rights to a unit franchisee Yes
Likely pay back period of capital for a Unit Franchise 0- Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 5000 - 10000 Sq.ft
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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