
Mahindra First Choice Services, the multi-brand car service division of Mahindra Group, is planning to set up 450 outlets in India in the next three years. The brand will be opening a mix of company-owned and franchise outlets. Presently, the company has 28 company-owned outlets across the nation.
“We are planning to open 450 outlets in next three years. With this, we have also set a target of Rs 100 crore in this fiscal, rising ahead from Rs 30 crore in 2013-14,” confirms Alok Kapoor, Marketing Head, Mahindra First Choice Services.
The company is a wholly owned subsidiary of Mahindra Group and is part of the Group's after-market sector.