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Lalaji (Dilli Wale) by Sarva Group
Passion for Food, Powered by Innovation – The Fastest Growing Food Chain in India
Welcome to Lalaji (Dilli Wale) – the culinary face of the Sarva Group, where tradition meets technology, and authentic taste meets modern innovation. We are proud to be India’s fastest-growing food chain, recently recognized in the prestigious World Book of Records for our rapid expansion, commitment to quality, and passion for excellence in food service.
Driven by a deep love for food and a desire to constantly evolve, Lalaji (Dilli Wale) is more than just a food brand—it is a vibrant community of dreamers, innovators, and culinary experts united under one purpose: to serve India’s most flavorful, high-quality, and innovative food experiences across the country and beyond.
Our Story: Rooted in Delhi, Rising Nationwide
The journey of Lalaji (Dilli Wale) began with a simple yet powerful idea: to bring the authentic street food flavors of Delhi to a modern, scalable, and quality-focused platform. Our founders envisioned a brand that would celebrate India’s rich culinary heritage while embracing global standards of hygiene, consistency, and service.
Launched under the umbrella of Sarva Group, Lalaji (Dilli Wale) has now grown into a trusted household name, renowned for its lip-smacking Delhi-style dishes, innovative food concepts, and vibrant customer experiences.
From humble beginnings to making it into the World Book of Records, our success is a reflection of our commitment to continuous learning, cutting-edge technology integration, and most importantly, listening to the evolving tastes of our customers.
Our Vision and Mission
At Sarva Group, we believe that food is not just about taste—it’s about experience, memories, and emotion. Every meal we create is designed to bring joy, nostalgia, and satisfaction to our customers, whether they’re tasting our spicy chaats, crispy parathas, or signature Lalaji specialties.
Our Vision:
To become the most loved and trusted Indian food brand by combining traditional flavors with innovation, and by delivering consistent quality across every touchpoint.
Our Mission:
Technology-Driven Food Innovation
What sets Lalaji (Dilli Wale) apart is our strategic use of technology in food production, supply chain, and customer engagement. While our recipes reflect the rich culinary legacy of India, our operations are powered by modern tools—making us one of the most efficient and scalable food businesses in India.
From cloud kitchens and smart POS systems to data-driven menu engineering and automated inventory control, we ensure quality and consistency across all locations. Our central kitchen model, supported by robust backend systems, allows us to maintain uniform taste, hygiene, and speed of service—whether you’re ordering from Delhi, Mumbai, or anywhere else in India.
Passionate Team, Powerful Culture
The heart of Sarva Group and Lalaji (Dilli Wale) lies in our people. From our chefs and outlet managers to our support teams and franchise partners, everyone is united by a shared love for food and a desire to serve customers with honesty and enthusiasm.
We strongly believe that every day is a new opportunity to learn, improve, and innovate. This mindset of continuous learning and adaptability has helped us navigate challenges, expand into new markets, and build a scalable and profitable business model.
Our culture promotes:
Growth Opportunities and Franchising
One of the core strengths of the Sarva Group model is our franchise network. We offer entrepreneurs across India the chance to own a proven, fast-growing food franchise with a strong brand presence, extensive backend support, and low operational risk.
Our franchise partners benefit from:
With multiple concepts under the Lalaji (Dilli Wale) brand, franchisees can choose formats ranging from quick-service restaurants (QSRs) and kiosks to cloud kitchens and dine-in formats.
Our Core Offerings
Lalaji (Dilli Wale) is known for its bold flavors, hygienic preparation, and crowd-pleasing favorites. Our core menu includes:
We regularly update our offerings based on customer feedback, local preferences, and emerging food trends—ensuring freshness, excitement, and variety in every bite.
Join the Movement
Whether you're a foodie, a future franchise partner, or a customer looking for a reliable and flavorful food experience, Lalaji (Dilli Wale) welcomes you with open arms and a full plate. Come be a part of one of India’s most exciting food journeys—where tradition meets modern taste, and passion meets performance.
Lalaji (Dilli Wale) – Powered by Sarva Group. Recognized by the World. Loved by Millions.
Operations Commenced On 2020
Franchise Commenced On 2021
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 300000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 10-11 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 200 - 250 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 2 Years
Is the term renewable? Yes
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