Hotline: 1800 102 2007
Hotline: 1800 102 2007
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  • Area Req
    800 Sq.ft
  • Investment Range
    INR 20 Lac - 30 Lac
  • Franchise Outlets
    Less than 10
Business Details


There is no doubt about the fact that India’s gen-next is becoming increasingly label-conscious. But the problem that lies within is the fact that a fair share of this gen-next pool of shoppers are either college students, career beginners or young professionals with a considerably low disposable income. Here comes the role of Factory Outlets. Besides usual retail outlets positioned on high streets and malls, another place where shoppers can buy branded products are the factory outlets, which is fast turning into another retail format. This format offers branded goods without burning a hole in the shoppers’ pockets, by offering discounts on items in the range of 30 to 70 per cent. Brand craving shoppers are seen thronging these outlets as they get products with brand tags at an affordable price range.



Fairtrade Lifestyle (FTLS) was incorporated in September 2014. Since then, it has partnered with leading apparel brands such as Levis, Indian Terrain, United Colors of Benetton, Arrow, Wrangler, Cool Colors, American Bull, Nike, Red Tape, Crocs, Puma etc. FTLS has partnered with Brand Factory, Megamart, Hypercity to sell some of the aforementioned brands. FTLS has one factory outlet store in Parel, Mumbai and three factory outlet stores in Kolkata selling branded clothing for Levis. They also have an Outlet MBO in Mysore to sell brands like Indian Terrain, Levis and Wrangler. FTLS has been awarded by Hypercity as Champion Partner for Fashion for the year 2016.

Investment Details

Commenced Operations

Operations Commenced On 2014

Franchising / Distribution Commenced On 2018

Franchise Details

Investment INR 20lac - 30lac

Franchise/Brand Fee INR 250000

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Likely pay back period of capital for a unit franchise 2- Years

Other investment requirements no

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 800 Sq.ft

Training Details

Detailed operating manuals for franchisees Yes

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5-No of years Years

Is the term renewable? Yes

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