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Founded in 2003 in Hyderabad, Kritunga has been at the forefront of introducing and popularizing the distinct flavors of Rayalaseema cuisine, offering food lovers a taste of one of the most vibrant and spicy regional cuisines of South India. From its humble beginnings, Kritunga has become a household name in both Hyderabad and Bengaluru, celebrated for its authentic, fiery, and unique dishes that transport patrons to the heart of the Rayalaseema region. Over the years, Kritunga has earned its place as a leader in this specialized culinary domain, mastering the art of blending spices and local ingredients to create an unforgettable dining experience.
Rayalaseema, a region in the southern part of India, is known for its bold, spicy, and flavorful dishes. Traditional Rayalaseema food uses a variety of aromatic spices, slow-cooking methods, and home-made recipes that have been passed down through generations. The cuisine of Rayalaseema is influenced by its geography, culture, and history. It’s hearty, robust, and intended to provide comfort while offering an explosion of flavors. Recognizing the uniqueness of this cuisine, Kritunga made it its mission to bring the rich flavors of Rayalaseema to the bustling cities of Hyderabad and Bengaluru, offering a taste of authentic home-style food that is both familiar and exotic.
The Beginning of Kritunga: A Pioneer in Rayalaseema Cuisine
The story of Kritunga began with a simple yet ambitious goal: to introduce the people of Hyderabad to the delicious and fiery foods of Rayalaseema. Prior to the establishment of Kritunga, Rayalaseema cuisine had been relatively unknown to the larger population of Hyderabad. While the city was home to a vibrant food culture with dishes from various regions, Rayalaseema food remained a well-kept secret for many. It was with this vision that Kritunga opened its doors in 2003.
The founders of Kritunga wanted to create a place where food lovers could experience the authentic taste of Rayalaseema, where every dish was made with passion and authenticity. They began by offering a range of typical Rayalaseema dishes like Natu Kodi Pulusu (country chicken curry), Ragi Sangati (finger millet dish), and Seema-style biryanis, which were unfamiliar to most locals. The initial reception was positive, but it wasn’t until word-of-mouth spread and patrons tasted the true depth and complexity of Rayalaseema cuisine that Kritunga truly began to thrive.
Mastering the Art of Spices and Flavors
At Kritunga, we believe that the secret to Rayalaseema cuisine lies in the perfect use of spices and traditional cooking techniques. Over the years, we have perfected the delicate balance of flavors and textures that makes Rayalaseema food so unique. Spices are the heart of our cuisine—turmeric, coriander, cumin, red chili, mustard seeds, and a variety of locally sourced masalas are combined in just the right proportions to create bold, aromatic dishes that are full of depth and character.
The preparation of every dish at Kritunga involves the meticulous use of these spices and the careful blending of fresh ingredients. The key to mastering Rayalaseema cuisine is the use of traditional home-made recipes passed down from generation to generation. Our chefs have learned from the very best in the region, and they incorporate time-honored cooking methods, such as slow cooking and simmering, to bring out the full richness of every ingredient. This makes every meal at Kritunga not just a meal, but a culinary experience steeped in tradition and culture.
Our menu features a wide range of signature dishes, each representing the essence of Rayalaseema cuisine. One of the most iconic dishes we serve is the Natu Kodi Pulusu—a spicy, tangy, and rich country chicken curry that showcases the bold, rustic flavors of the region. The use of freshly ground spices, tender pieces of country chicken, and slow cooking over a wood fire makes this dish a standout. It is often served with steamed rice or the signature Ragi Sangati.
Ragi Sangati, another beloved dish, is made from ragi flour, a staple in Rayalaseema. This dish is typically served with spicy, tangy gravies like Natu Kodi Pulusu or Mutton Korma. The nutty, earthy flavor of ragi pairs perfectly with the robust curries, making it a comforting meal for all ages.
Our Seema-style Biryani is another dish that has gained a cult following. Unlike the more common Hyderabadi Biryani, our version uses a different cooking technique, employing locally sourced spices and marinating meats to infuse them with deep flavors. The rice is cooked to perfection, with a smoky aroma that makes every bite a flavorful journey. The spicy heat and the deep umami flavor of the biryani have made it a favorite among both locals and visitors.
A Unique Dining Experience
At Kritunga, we go beyond just offering a meal—we provide a true Rayalaseema dining experience. Every dish is prepared with the utmost care, ensuring that the authenticity and traditional flavors shine through. The use of fresh, high-quality ingredients is central to our approach. We source local produce, meat, and herbs to ensure that each meal is made from the best available ingredients. This commitment to quality is one of the reasons our customers keep coming back.
What sets us apart from other restaurants is our dedication to authenticity and our understanding of the regional food culture. We don't just serve food—we serve an experience. Whether it’s the warm hospitality, the rustic ambiance, or the aroma of spices wafting through the air, every element of Kritunga is designed to make our customers feel like they’ve stepped into the heart of Rayalaseema.
We also understand that the joy of food is best shared, which is why our dining spaces are designed to accommodate large groups and families. From cozy tables for intimate gatherings to expansive dining areas for celebrations, we ensure that our customers can enjoy the vibrant atmosphere of our restaurant while savoring our delectable food. Our service is always friendly and attentive, ensuring that every guest feels welcome and taken care of.
Expanding Our Reach: From Hyderabad to Bengaluru and Beyond
As word of our delicious Rayalaseema cuisine spread, Kritunga began to expand. We opened our first outlet in Bengaluru, bringing the bold flavors of Rayalaseema to a new audience. The response in Bengaluru has been overwhelmingly positive, and Kritunga has now become a favorite among the city's food enthusiasts. With each new location, we continue to bring our unique take on Rayalaseema cuisine to more and more people, spreading the flavors of the region far and wide.
Our expansion is not just about growing our business—it’s about sharing the cultural richness and culinary heritage of Rayalaseema with the world. We take great pride in being the pioneers of this cuisine, and we are committed to preserving its authenticity while continuing to innovate and adapt to the changing tastes of our customers.
Kritunga Today: A Master of Rayalaseema Cuisine
Today, Kritunga is synonymous with the authentic and fiery taste of Rayalaseema. From our signature Natu Kodi Pulusu to our famous Seema-style Biryani and Ragi Sangati, we have mastered the art of Rayalaseema cuisine. Our commitment to quality, authenticity, and customer satisfaction has earned us a loyal customer base and a reputation as the go-to destination for Rayalaseema food.
As we look toward the future, we are excited about the continued growth of Kritunga and the opportunity to introduce even more people to the incredible flavors of Rayalaseema. Whether you’re a seasoned food lover or someone trying Rayalaseema cuisine for the first time, we promise an experience that will leave your taste buds craving more.
Operations Commenced On 2003
Franchise Commenced On 2006
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 1000000
Royalty/Commission 8 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Likely pay back period of capital for a Unit Franchise 6-11 Months
Delhi
Andhra Pradesh, Karnataka, Tamil Nadu, Telangana
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Type of property required for this franchise opportunity Commercial
Floor area requirement 3000 - 5000 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Company Office/Central Kitchen
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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