Sunil Chelani, the founder of the company, believes that real thick shake isn’t just about blending ice-cream with milk for which he created special technology with the help of European technocrats, which meant that thick shakes could be made without ice creams.
After a lot of R&D and global search, Sunil developed nuances of milkshake preparation techniques, various flavours, and creative methodology. The ingredients used (like dry fruits, cocoa, fruits) are of the highest quality aided by best standards of hygienic preparation methods and equipment. Company today has international collaboration with 150 years Old Italian dairy to make unique desserts with international recipes.
This leading brand has emerged as a reputed chain in no time and is equally popular with all sections of society. Today, it has more than 32 outlets across India, and a few more are in the pipeline in different cities.
| Area Franchise | |||
| Area | Franchise Fee | Investment | Royalty/ Commission Expansion |
| 200 | 5Lacs | 20 -25 Lacs | 7% |
| Master Franchise-City wise - Region wise (20 + 1 Nos) | |||
| Area | Franchise Fee | Investment | Royalty/ Commission Expansion |
| 1500 | 50 Lacs | 70 - 90Lacs | 5% |
Operations Commenced On 2008
Franchise Commenced On 2016
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 7 %
Country Wise
Investment INR 2 Cr. - 5 Cr
Unit/Brand Fee INR 700000
Master/Brand Fee INR 700000
Royalty/Commission 7 %
Region Wise
Investment INR 1 Cr. - 2 Cr
Unit Fee INR 700000
Master Fee INR 7500000
Commission 7 %
State Wise
Investment INR 50lakh - 1 Cr.
Unit/Brand Fee INR 700000
Master/Brand Fee INR 5000000
Royalty/Commission 7 %
City Wise
Investment INR 20lakh - 30lakh
Unit/Brand Fee INR 700000
Master/Brand Fee INR 2500000
Royalty/Commission 7 %
Anticipated percentage return on investment 80 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements no
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 200 - 500 Sq.ft
Preferred location of unit franchise outlet All major cities across India
Franchisee training location HO
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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