Asharfi - King of Kool Kulfi has become synonymous with quality kulfi, so much so that the brand name "Asharfi" alone evokes the delightful, creamy treat in the minds of customers. Founded in 1954, the company has evolved from a humble stall to a revered name in Ahmedabad and beyond, showcasing a legacy steeped in tradition, quality, and innovation.
Founding Legacy The story of Asharfi began with the late Shri Ramchandra Gupta, who migrated to Ahmedabad from Sonai, Mainpuri, with a vision of culinary excellence. With his passion for making kulfi from natural ingredients and a modest capital, he laid the foundation of what would become a household name. His wife, the late Premvati Ramchandra Gupta, played an equally significant role, ensuring the kulfi's quality through her dedicated involvement in its production. Together, they nurtured a business that not only honored traditional recipes but also emphasized the use of 100% milk and vegetarian ingredients.
Journey and Growth Starting from a small cart at Law Garden, where they sold three flavors of kulfi, Asharfi's journey is a testament to hard work and commitment. Initially producing just 5 kg of kulfi daily, the brand has now expanded to include over 50 flavors, all crafted without artificial colors or preservatives. Their commitment to quality has earned them the title of "The King of Kool Kulfi."
By 1960, the Gupta family had established a manufacturing unit and a shop, marking a significant milestone in their growth trajectory. As the business flourished, family members joined in, creating a legacy that has spanned generations. Today, Asharfi operates five shops and ten franchise outlets in Ahmedabad, with expansion into six other cities in Gujarat.
Product Portfolio While kulfi remains the cornerstone of Asharfi's offerings, the company has diversified its product range to include:
Each product reflects the brand's commitment to quality, utilizing natural ingredients to deliver the best taste.
Vision for the Future As Asharfi continues to grow, the company remains dedicated to innovation while honoring its heritage. Plans for future expansions and new product introductions are underway, ensuring that Asharfi - King of Kool Kulfi not only retains its position as a leader in the kulfi market but also continues to delight customers with new and exciting offerings.
Asharfi - King of Kool Kulfi is not just a brand; it’s a legacy of quality, tradition, and taste. With deep-rooted values and a commitment to excellence, Asharfi stands as a testament to what passion and dedication can achieve in the world of desserts. Whether enjoyed at one of their bustling shops or at home, Asharfi kulfis promise an unforgettable experience for all.
Operations Commenced On 1954
Franchise Commenced On 2001
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 200000
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 600 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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