Welcome to the world of amanté – where luxurious comfort, fashion-forward design, seamless fit, and empowering elegance come together in every stitch.
Founded in 2007, amanté was created with a clear purpose: to offer premium quality lingerie and intimate wear tailored to the needs of the modern woman. We believe that lingerie isn’t just a piece of clothing — it’s a powerful form of self-expression, comfort, and confidence. That’s why we design every product with thoughtful precision, keeping your lifestyle, body, and comfort at the heart of it all.
Whether you’re looking to elevate your everyday essentials or make a lasting impression on special occasions, amanté brings you a curated collection that fuses timeless elegance with contemporary trends.
A Legacy of Style and Comfort Since 2007
With over 15 years of legacy, amanté has firmly established itself as a leading lingerie brand in India and South Asia. As part of MAS Holdings, South Asia’s largest supplier of intimate wear, our heritage blends world-class manufacturing with a deep understanding of the female form. This allows us to offer products that deliver exceptional comfort, functional beauty, and superior craftsmanship — consistently.
Our intimate wear collections are made using advanced technology, soft high-performance fabrics, and fashion-forward aesthetics, giving you confidence from the inside out. We are inspired by you — your boldness, your ambition, and your individuality — and we reflect that inspiration in everything we create.
Our Product Range – The Ultimate Destination for Intimate Wear
At amanté, we recognize that every woman is unique. That’s why our versatile product portfolio includes a wide array of intimate wear and lifestyle essentials to suit every occasion, every body type, and every mood.
Lingerie for Everyday & Beyond
Our lingerie collection offers the perfect balance between function and fashion. Choose from:
Our pieces are designed to fit real women with real needs, available in inclusive sizes, and crafted to offer a luxurious experience every day.
Sleepwear & Loungewear
Relax in style with our comfortable and chic sleepwear. Soft fabrics, modern silhouettes, and stylish details make bedtime — or lounging at home — a luxury. Choose from:
Athleisure for Active Lifestyles
Blending performance and aesthetics, our athleisure wear is built for movement and confidence. Whether it’s yoga, errands, or lounging, our activewear includes:
Swimwear
Feel fearless and fabulous in amanté’s stylish swimwear collection. Designed for both comfort and glamour, our swimwear features:
Shapewear
Experience smooth confidence under every outfit with our range of shapewear, including:
Layering & Accessories
Our thoughtful layering pieces and accessories help complete your intimate wardrobe. We offer:
Designed by Women, For Women
At amanté, we don’t just design products — we design experiences that celebrate femininity in all its forms. Our design team — composed largely of women — brings empathy, understanding, and technical expertise to the forefront. We prioritize inclusive sizing, fit testing, and real feedback, ensuring that our lingerie works for diverse body shapes and lifestyles.
We believe that lingerie should empower, not constrain. That’s why our designs offer more than just good looks — they provide the freedom to move, the confidence to stand tall, and the support to feel unstoppable.
Seamless Shopping Experience – Online & In-Store
Whether you shop online or visit one of our exclusive stores, amanté ensures a hassle-free, personalized shopping journey. Our website offers:
We understand that buying intimate wear online can be overwhelming. That’s why we provide detailed product descriptions, fabric information, and customer reviews to help you make confident decisions.
Why Choose amanté?
From your first bra to your favorite everyday essential to that bold piece for date night — amanté is with you at every stage of your journey. We aren’t just a lingerie brand. We’re your partner in self-expression, empowerment, and comfort.
Join the amanté Community
Be a part of the growing community of women who believe in dressing for themselves first. Explore our collections, read our style guides, follow us on social media, and discover how amanté lingerie helps women across the globe feel bold, beautiful, and at ease — every single day.
Because when it comes to intimate wear, you deserve the very best. You deserve amanté.
Operations Commenced On 2007
Franchise Commenced On 2024
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 800 Sq.ft
Preferred location of unit franchise outlet PAN india
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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