Business Categories
Express Food Joints / Drive Through

TRU Information & Systems Pvt. Ltd

  • Area Req
  • Investment Range
    INR 50 K - 2 Lac
  • No. Of Dealer/Distributor
About Us

TRU GROUP – a renowned name has come up with its venture in food & beverage industry...Read On!

Incorporated in 1996, TRU GROUP (Trustworthy, Reliable and United) has travelled a successful journey of 15 years and has emerged as a Solutions Provider supporting more than 150 customers trusting in us to provide Reliable Solutions. TRUE to its Virtue all the 4 Group companies united with each other to provide Best in Class Solutions. TRU Global Beverages is Part of 18 year Old TRU Group of Companies based of India & UAE.

Our Mission:

We compete to be the leading global provider of business solutions, creating lasting value for our clients, our shareholders, our people and the communities in which we operate.

Our mission gives our business a clear purpose and direction. It is rooted in our brand. Our brand captures and projects a clear idea of who we are.

It is something against which all our activities – products, services, behaviour and communications – can be judged. It is simple, brief and unequivocal.

Our Brand:

TRU is clear: We are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.

Strong brands evoke strong emotions. Today everyone looks for personality in business, for the same reasons they look for it in people. It helps us decide who we trust, who we admire and who we’d like to work with.

Our claim has always been much more than a marketing slogan or advertising strap line. It defines our attitude and will continue to do so. It carries an inclusive proposition: performance represents all that we do for our clients, not just bottom-line results. Visually, we say it with more conviction, with more passion, in a new handwritten style.

The principles that guide our behaviour to deliver our brand:

  • Trust – We behave reliably, fairly and honestly.
  • Teamwork – We benefit from the diversity of our business and our people by working together to achieve success.
  • Reliability – We act today, thinking about tomorrow, demonstrating transparency and leadership.
  • Performance – We are committed to a result-oriented culture.
  • Innovation – We are constantly challenging conventional wisdom and developing new solutions to meet customer requirements.
  • Client Focus – We place customers at the centre of our activities and they drive all that we do. 

Franchise Facts:

  • Area Required: 50 sq ft
  • Investment: Rs. 50,000 - Rs. 2lac
  • Franchise/Brand Fee: Rs. 100000
  • Royalty/Commission: 15%

Franchise Benefits:

  • Site selection assistance
  • Detailed operating manuals for franchise
  • Field assistance is also available for the franchisee
  • Reputed brand name & logo
  • Trust of people associated with the brand

This is the business model that will lead you to attain your desired goals of becoming successful entrepreneurs...Contact Now!

Thanks & Regards


Investment Details

Commenced Operations

Operations Commenced On 1996

Distribution Commenced On 2010

Distribution Details

Investment INR 50000 - 2lac

Franchise/Brand Fee INR 100000

Royalty/Commission 15 %

Trade partners
Types of Channels Investment (If any) Margin / Commissions Area Requirement
Dealer 30%% 50 sqft - Sq.ft

Anticipated percentage return on investment 30% %

Likely pay back period of capital for a Channel Partner 6months

Other investment requirements No

Expansion Locations


Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal


Kerala, Karnataka, Tamil Nadu


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu


Property Details

Type of property required for this dealership opportunity Road Corners

Floor area requirement 50sqft

Preferred location of unit dealership outlet yes

Training Details

Detailed operating manuals for dealerships Yes

Is field assistance available for Dealership ? Yes

Agreement & Term Details

Do you have a standard dealership agreement? Yes

How long is the dealership term for? 2 Years

Is the term renewable? Yes

Interested in above brand? Submit your interest here.

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