Incorporated in 1996, TRU GROUP (Trustworthy, Reliable and United) has travelled a successful journey of 15 years and has emerged as a Solutions Provider supporting more than 150 customers trusting in us to provide Reliable Solutions. TRUE to its Virtue all the 4 Group companies united with each other to provide Best in Class Solutions. TRU Global Beverages is Part of 18 year Old TRU Group of Companies based of India & UAE.
We compete to be the leading global provider of business solutions, creating lasting value for our clients, our shareholders, our people and the communities in which we operate.
Our mission gives our business a clear purpose and direction. It is rooted in our brand. Our brand captures and projects a clear idea of who we are.
It is something against which all our activities – products, services, behaviour and communications – can be judged. It is simple, brief and unequivocal.
TRU is clear: We are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.
Strong brands evoke strong emotions. Today everyone looks for personality in business, for the same reasons they look for it in people. It helps us decide who we trust, who we admire and who we’d like to work with.
Our claim has always been much more than a marketing slogan or advertising strap line. It defines our attitude and will continue to do so. It carries an inclusive proposition: performance represents all that we do for our clients, not just bottom-line results. Visually, we say it with more conviction, with more passion, in a new handwritten style.
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Thanks & Regards
TRU GROUP Team
Operations Commenced On1996
Franchising / Distribution Commenced On2010
Investment Rs. 50 K - 2lac
Franchise/Brand Fee 100000
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
Karnataka, Kerala, Tamil Nadu
Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal
Goa, Gujarat, Maharashtra, Rajasthan
Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh
Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry
Want to expandNationwide
Exclusive territorial rights to a unit franchise No
Performance guarantee to unit franchisee No
Anticipated percentage return on investment 30%
Likely pay back period of capital for a unit franchise 6months
Other investment requirements No
Type of property required for this franchise opportunity Road Corners
Floor area requirement 50sqft
Preferred location of unit franchise outlet yes
Detailed operating manuals for franchisees Yes
Franchisee training location
Is field assistance available for franchisee? Yes
Expert guidance from Head Office to franchisee in opening the franchise No
Current IT systems will be included in the franchise No
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 2 Year
Is the term renewable? Yes