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Verve Integrated Marketing Services Pvt Ltd

  • Area Req
    800-1500 sq ft
  • Investment Range
    Rs. 2lac - 5lac
  • Franchise Outlets
    3
Business Details

PRIMOKNOT IS ONE OF THE LEADING AND FASTEST-GROWING START UP FASHION HOUSE  IN INDIA. WITH ITS UMBRELLA BRAND “PK PRIMOKNOT” , THE COMPANY ADDRESSES COMPLEMENTARY TARGET GROUPS OF WOMEN FROM 20 TO 40 YEARS OF AGE IN THE INDO western fashon category

With its brands, the company operates in 4 cities in north india. PRIMOKNOT brand is available exclusively from 8 proprietary retail stores in Delhi NCR and Punjab. Alongside the company has decided to leverage its brand strength by setting up 150 more stores in the next 48 months in north india with a mix of proprietary and franchise stores. Company is planning to raise Rs 200 crores through private equity route.  PK Primoknot brand is also currently available on few ecommerce platforms and  now company will be investing substantial resources to expand its presence on ecommerce platforms and also will be launching its own ecommerce portal for its customers. Beta version of this portal has already been tested and now it will go live very soon.

PRIMOKNOT  has presented itself with a new brand identity since June 2013. With the further development of its core brand, PRIMOKNOT is strengthening its relevant fashion profile and positioning itself as a “new urban player”. The new brand attitude reflects the slogan which appeals to self-confident target groups with a high affinity for lifestyle and fashion: “Fashion you can move in”. PRIMOKNOT styles are more detailed, clearer and more fashionable..

As a start up PK PRIMOKNOT has been riding high on the decent performance by clocking a combined sale of Rs  approximately 30 crores in the last 3 fiscal years 2013, 2014 and 2015, the company has spent huge amount of resources in doing lot of  research on the product categories, market segmentation and their respective acceptable prices for the target consumers.

 

Investment Details

Commenced Operations

Operations Commenced On2011

Franchising / Distribution Commenced On2012

Franchise Details
Units

Area800-1500 sq ft

Investment Rs. 2lac - 5lac

Franchise/Brand Fee - NA -

Royalty/Commission- NA -

Master / Multi Units

Region Wise

Investment Rs. 2 Cr. - 5 Cr

Unit Fee NO Brand f

Master Fee NA

Commission Comission

State Wise

Investment Rs. 1 Cr. - 2 Cr

Unit/Brand Fee No Brand f

Master/Brand Fee NA

Royalty/Commission Comission

City Wise

Investment Rs. 10lac - 20lac

Unit/Brand Fee No Brand f

Master/Brand Fee NA

Royalty/Commission - NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh, Uttaranchal

South

Andhra Pradesh, Karnataka, Kerala, Tamil Nadu

East

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh

Union Territories

Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise Yes

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 40%+

Likely pay back period of capital for a unit franchise 12-18 months

Other investment requirements yes, in stocks and interior set up

Property Details

Type of property required for this franchise opportunity shop in high street

Floor area requirement 800-1500 sq ft

Preferred location of unit franchise outlet in the prominent market places

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location at their shop

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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