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Hotline: 1800 102 2007
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Snacks / Namkeen Shops

Jain Food Products

  • Area Req
    -N/A-
  • Investment Range
    INR 10000 - 50 K
  • No. Of Dealer/Distributor
    No Outlets
Business Details

Jain Food Products was established by young entrepreneur Seth Shri Mussaddi Lal Jain who out of sheer hard work,perseverance and with great customer centricity has started this firm in 70s. Great visionary he was, supported by his wife Shrimati Shanti Devi who has shared the tough times with equal passion.

Likewise any other venture the firm has seen its growth trajectory but what makes this firm unique is the philosophy which Seth Shri Mussaddi Lal Jain has adopted and which later proved to be responsible for the great success.

The firm which started as a Sweetmeat shop is currently now one of the largest Namkeen producer and sellers. It has 4 brands of Namkeens in its portfolio and caters to as distant regions as Barmer, Abu Road, Jaipur, Tonk, Nagur etc.

Jain Food Products are as follows:

 
  • Jain Namkeen:

This is the flagship brand of the firm and is the oldest in the portfolio. The brand caters to the needs of SEC B and enjoys a fantastic brand loyalty and followership. This brand has the largest product portfolio. The brands draws is biggest share of sales from retail.

 

  • Marwadi Namkeen:     

This is the latest addition in the brand portfolio. The Namkeen is unique in its price verses quality ratio. While the quality and taste of the items are best in industry its prices approximately 15-20 % cheaper than any other profiteering brands in the region. Prepared using the traditional pattern of Namkeen manufacturing, this range is prepared in a separate unit to maintain quality standards. The preparation methodology and manufacturing practices are the original Bikaneri which is considered to be the origin of this wonderful snack called Namkeen.

 

  • Ajmer Brand:

Launched at the popular demand; this brand caters to the SEC B- category of society. Very popular in small towns, this brand has a limited portfolio and comes in 500 Gms pack size. This brands enjoys a loyal trail of customers and has been sucessful in making deep penetration in small towns.

 

  • SethJi Brand:

This range was launched to cater to the needs of rural areas where it is a runaway success. Priced economically and packed in an attractive 400 Gms pack size, this variety sells for its price point marketing strategy. This has only 5 varieties and is solely sold from dealer network throughout Rajasthan.

 

  • Sweets:

Firm also sells limited variety of sweets out of which its Gulab Jamuns, Kala Jam are very popular. Firm accepts special orders for marriages and parties in advance too.

The firm is operated out of Ajmer, a city of great historic significance. 

Currently the business is run by second generation family members Shri Kamal Kant Jain and Shri Sunil Dutt Jain and third generation is also on business training phase.

 

Investment Details

Commenced Operations

Operations Commenced On 1960

Distribution Commenced On 1960

Distribution Details
Units

Investment INR 10000 - 50 K

Trade partners
Types of Channels Investment (If any) Margin / Commissions Area Requirement
Distributor Rs. 50 K - 2lac 15%% 300 - 600 Sq.Ft. - Sq.ft
Expansion Locations
North

Delhi, Haryana, Uttar Pradesh

South

- NA -

East

West Bengal

West

Gujarat, Rajasthan

Central

Chhattisgarh, Madhya Pradesh, Bihar

Union Territories

- NA -

Franchise Details

Agreement & Term Details

How long is the dealership term for? Years

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