Kids Wear FirstCry Franchise Cost – How to get, Contact, Apply, Fee

FirstCry offers a comprehensive platform for parents to access the best global and domestic brands at unbeatable prices. With over 400+ franchise outlets already established, FirstCry is now expanding further across India and beyond through its Franchisee Owned Franchisee Operated (FOFO) business model.

Why Partner with FirstCry?

• Largest Assortment: Asia’s most extensive selection of baby and kids’ products
• Affordable Price Range: Catering to every budget while offering premium quality
• Recession-Proof Industry: Consistent demand with emotional buying behavior
• High ROI & Fast Payback: Quick returns with structured inventory planning and support
• Proven Business Model: Successfully implemented in over 400 locations

Franchisor Support & Services

As a FirstCry franchisee, you won’t walk alone. You’ll benefit from:

• End-to-End Setup Assistance: From location analysis to store interiors and stock arrangement
• Marketing Support: National and local marketing campaigns, promotional activities, and branding support
• Operational Guidance: Continuous assistance on day-to-day operations, staff training, and merchandising
• Technology & POS: Advanced inventory management and sales tracking systems
• Location Scouting: Help in selecting the most commercially viable site in your city

Mission

To be the most trusted and comprehensive destination for parents by offering the widest range of baby and kid’s products, ensuring quality, affordability, and a joyful shopping experience.

At FirstCry, our mission is to simplify parenting by providing easy access to globally recognized and homegrown brands, supported by a robust logistics network and exceptional customer service. We strive to create a seamless, one-stop platform for everything a child needs — from infancy to early teenage years.

Vision

To become the most admired and accessible baby & kids retail brand across every city and town in Asia and beyond — blending innovation, care, and convenience.

We envision a future where every parent, regardless of location, can rely on FirstCry to deliver:

• High-quality, affordable products
• Expert parenting support and guidance
• An emotionally fulfilling shopping experience
• A community-centric ecosystem around child growth and care

By continuously innovating our offerings and expanding our reach through franchise partners, we aim to redefine the standard for child care retail.

Core Values

Our values reflect who we are, what we stand for, and how we operate every day:

Customer First

We prioritize the needs of parents and children by offering personalized, safe, and thoughtful product solutions that bring comfort and confidence to parenting.

Trust & Integrity

As a brand that supports young families, trust is at the heart of everything we do. We maintain transparency in pricing, quality, and communication with all stakeholders — parents, partners, and vendors.

Innovation

We continuously explore new technologies, product lines, and retail strategies to deliver a modern shopping experience, both online and in-store.

Affordability with Quality

Every family deserves the best for their child. We ensure our products are competitively priced without compromising on safety and quality.

Community Commitment

We are deeply committed to contributing positively to the communities we serve by supporting local employment, parenting events, education programs, and child welfare initiatives.

Partnership & Growth

We grow together with our franchise partners, suppliers, and employees. By fostering a culture of collaboration, shared success, and mutual respect, we create long-term value for all stakeholders.

Responsibility & Sustainability

From eco-friendly packaging to ethical sourcing, we aim to make socially responsible choices that reflect our commitment to future generations.