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Precious Jewellery

BIrla Jewels Limited

  • Area Req
    500 - 2500 Sq.ft
  • Investment Range
    INR 5 Cr - 10 Cr
  • Franchise Outlets
    Less than 10
Business Details

"BJEWELZ" a premium jewellery retail brand by Birla Jewels Limited, aims at revolutionizing the Jewellery Retail Industry with its modern corporate approach and fine jewellery offering which is made affordable to the masses to suit all occasions with virtues of Trust, Transparency & Ethical business practices.

With well-evaluated statistics, BJEWELZ looks forward to create a strong retail presence at 500 locations through network of Company & Franchisee owned stores majorly at Tier 2 & 3 cities. Increased brand consciousness and a high inner drive for social recognition are driving the branded luxury segments growth by leaps and bounds in these cities.

Tier 1 cities happen to be the gateway to Tier 2 & 3 cities and keeping in line with same BJEWELZ has established its footprint at Mumbai & Ahmedabad through company owned & operated outlets at these locations. Presence at Jhansi & Gwalior has been attained through active franchisee participation. In coming months we shall be there at New Delhi, Pune, Surat, Vadodara, Rajkot, Mathura, Aligarh & Bikaner through franchisee partnerships at these locations.

Retail Jewellery is an indulgence for customers and it is built on strong brand values & the local face canvassing for same. The combined strengths of a brand & store management define the success for brand in long run.

Investment Details

Commenced Operations

Operations Commenced On 2015

Franchising / Distribution Commenced On 2015

Franchise Details
Units

Investment INR 5 Cr. above

Expansion Locations
North

Delhi, Haryana, Punjab, Uttaranchal, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh

East

West Bengal, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

- NA -

Franchise Details

Exclusive territorial rights to a unit franchise Yes

Performance guarantee to unit franchisee Yes

Anticipated percentage return on investment 10 %

Likely pay back period of capital for a unit franchise 3 - 5 Years

Other investment requirements NA

Property Details

Floor area requirement 500 - 2500 Sq.ft

Preferred location of unit franchise outlet Sarafa Market, Malls, High Street

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Mumbai

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

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