"BJEWELZ" a premium jewellery retail brand by Birla Jewels Limited, aims at revolutionizing the Jewellery Retail Industry with its modern corporate approach and fine jewellery offering which is made affordable to the masses to suit all occasions with virtues of Trust, Transparency & Ethical business practices.
With well-evaluated statistics, BJEWELZ looks forward to create a strong retail presence at 500 locations through network of Company & Franchisee owned stores majorly at Tier 2 & 3 cities. Increased brand consciousness and a high inner drive for social recognition are driving the branded luxury segments growth by leaps and bounds in these cities.
Tier 1 cities happen to be the gateway to Tier 2 & 3 cities and keeping in line with same BJEWELZ has established its footprint at Mumbai & Ahmedabad through company owned & operated outlets at these locations. Presence at Jhansi & Gwalior has been attained through active franchisee participation. In coming months we shall be there at New Delhi, Pune, Surat, Vadodara, Rajkot, Mathura, Aligarh & Bikaner through franchisee partnerships at these locations.
Retail Jewellery is an indulgence for customers and it is built on strong brand values & the local face canvassing for same. The combined strengths of a brand & store management define the success for brand in long run.
Operations Commenced On 2015
Franchising / Distribution Commenced On 2015
Investment INR 5 Cr. above
Delhi, Haryana, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
West Bengal, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- NA -
Exclusive territorial rights to a unit franchise Yes
Performance guarantee to unit franchisee Yes
Anticipated percentage return on investment 10 %
Likely pay back period of capital for a unit franchise 3 - 5 Years
Other investment requirements NA
Floor area requirement 500 - 2500 Sq.ft
Preferred location of unit franchise outlet Sarafa Market, Malls, High Street
Detailed operating manuals for franchisees Yes
Franchisee training location Mumbai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes