About Us
Where Royal Legacy Meets Contemporary Luxury
Sangeeta Boochra is a celebration of India's timeless artistry, redefined for the modern world. Rooted in a lineage of jewellery connoisseurs and established in 1897, the brand embodies more than 130 years of heritage, craftsmanship, and cultural richness.
Founded and inspired by the creative vision of designer Sangeeta Boochra, the brand’s design philosophy is a rare blend of rustic bohemia and opulent Indian tradition — jewellery that speaks with soul, elegance, and identity.
A Legacy Adorned by Icons
Our designs are a preferred choice for some of the world’s most admired personalities. From Deepika Padukone, Alia Bhatt, Priyanka Chopra, Aishwarya Rai, Vidya Balan, to global political leaders, industrial magnates, and royal families, Sangeeta Boochra is a name synonymous with prestige, tradition, and timeless beauty.
Crafted by Generations, For Generations
With a team of over 2,000 skilled artisans and karigars, we honor the authenticity of ancient techniques while constantly evolving in style and sophistication. Each piece is handcrafted to be more than just jewellery — it’s an heirloom, passed down through generations, telling stories of legacy, love, and individuality.
Empowering Expression Through Design
At the heart of the brand lies the belief that jewellery should be an extension of who you are — and who you aspire to be. With over 10,000 unique styles created every month, our collections offer infinite ways to express your evolving self, one masterpiece at a time.
Because true luxury isn’t just worn — it’s lived, loved, and passed on.
Discover Your Statement
Explore a world where heritage meets bold individuality, where tradition speaks a modern language, and where every piece is curated to celebrate the spirit of the 21st-century woman — strong, graceful, and ever-evolving.
Ideal Franchise Partner:
Franchise Benefits:
Operations Commenced On 1994
Franchise Commenced On 2010
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 300000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 60 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Other investment requirements interiors
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 200 - 300 Sq.ft
Preferred location of unit franchise outlet Commercial / High Street / Malls
Detailed operating manuals for franchisees Yes
Franchisee training location jaipur
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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