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Dazzle Sportswear, founded by Paladugu Venkateshwar Rao (PVR) in 2006, was born from his vision to create world-class sports and leisure wear in India. A distinguished international volleyball player, PVR leveraged his firsthand experience of the apparel needs of athletes to design and manufacture high-performance sportswear. His deep understanding of the demands of sportspeople across various disciplines led him to innovate in both product design and fabric technology, providing athletes with garments that enhanced their performance and comfort.
With the support of his partners, SP Ramya Shanker and V Chandana Pradeep—both international volleyball players as well—PVR expanded the company’s offerings beyond sportswear into the leisurewear sector. This diversification proved highly successful, propelling Dazzle into rapid growth and establishing it as a dominant player in the leisurewear market. Today, Dazzle offers an extensive portfolio of casual wear, catering to a wide range of age groups and social demographics, solidifying its place as one of India's most respected and admired apparel brands.
The company’s mission is clear: to be recognized as one of the most successful "Make in India" casual wear brands. This mission aims not only for domestic success but also for global expansion. Dazzle’s goal is to create a versatile range of products that meet the diverse needs of consumers, incorporating both quality and affordability, while championing Indian manufacturing excellence.
The company’s vision further reinforces this ambition, positioning Dazzle as the one-stop solution in high-end leisurewear. The brand intends to seamlessly combine quality, durability, style, and affordability, making it a preferred choice for fashion enthusiasts of all ages. Dazzle plans to leverage cutting-edge infrastructure, emerging technologies, and strong leadership to foster its continued growth and market presence. As it evolves into a global player, the brand aims to consistently deliver products that integrate world-class design and production capabilities, ensuring sustained success and leadership in the fashion industry.
Dazzle Sportswear’s franchise opportunity provides a unique chance for entrepreneurs to become part of one of India's most respected and rapidly growing apparel brands. With a mission to expand its footprint both domestically and globally, Dazzle is looking for motivated franchise partners to help deliver its high-quality, stylish leisure and sportswear to a broader consumer base.
Key Highlights of Dazzle’s Franchise Opportunity:
Franchise Investment Breakdown:
Operations Commenced On 2006
Franchise Commenced On 2020
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 300000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 45 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements 00
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 600 Sq.ft
Preferred location of unit franchise outlet PAN
Detailed operating manuals for franchisees Yes
Franchisee training location Corporate office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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