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Consumption of beauty products is low in India: Biju Antony, Baccarose Perfumes and Beauty Products

Tags: Beauty, Wellness, Baccarose Perfumes, Biju Anthony, IIM-Bangalore

February 19, 2015 | COMMENTS ( 0 )

With over 25 years of experience in manufacturing, retail and distribution, Biju Anthony is one of the pioneers in launching international beauty brands in India. He is currently managing a large part of the business at Baccarose including its colour cosmetic and nail care business. Currently, Biju Antony is the Head (Marketing) at Baccarose Perfumes and Beauty Products.

Anthony has an excellent track record of building sustainable businesses and profitable organizations in the luxury beauty space and personal care segment. He holds an advanced Masters Degree in Management from IIM-Bangalore. While speaking at the Franchise India 2014, Biju Antony, Head (Marketing), Baccarose Perfumes and Beauty Products highlighted that consumption of beauty products is extremely low in India as compared to other developed nations. Therefore training on beauty is an area where there are huge opportunities and that will also lead to the increase in the consumption of beauty products.

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