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India is more receptive to innovations: Siemens

Tags: siemens, healthcare, equipments,

December 22, 2014 | COMMENTS ( 0 )

India is more receptive to innovations: Siemens

German based Siemens has said that it is all set to strengthen its manufacturing base of healthcare equipments in India in order to address the global market, according to a PTI report.

"We want to increase the breadth and depth of our local manufacturing portfolio primarily with 'local-for-local concept' as India is a very significant market. Eventually we aim to manufacture in India for global consumption as well," Siemens Healthcare CEO for Clinical Products Division Britta Fuenfstueck told PTI.

Stating that India is more "receptive" to innovations and "very quick" to adopt newly launched global products, she said the company wants to "introduce more India-relevant products" from the global basket like digital radiography.

The company also wants to provide access to quality healthcare to more Indians through Siemens' financial solutions, she added.

"Indian competition is very tough with aggressive pricing models. However, Siemens is a well established and large organisation with strong support for our customers. We gain a lot of experience in the fierce competition in India. This helps us to win in the global market," Fuenfstueck said.

"Additionally, we see Indian doctors look not only on the equipment price, but on life-cycle cost including service offerings. From this perspective, we do have an attractive offering for the Indian market," she added further.

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