ZipDial, an India-based mobile marketing platform, has raised an undisclosed amount of funding from 500 Startups, a US venture fund based in Silicon Valley. The funding will be used for the operations and international expansion of the company, said Zip D
ZipDial, an India-based mobile marketing platform, has raised an undisclosed amount of funding from 500 Startups, a US venture fund based in Silicon Valley. The funding will be used for the operations and international expansion of the company, said Zip Dial in a press release.
“ZipDial is transforming marketing for emerging markets,” said Paul Singh, Partner, 500 Startups. “The level of consumer engagement and viral impact on campaigns for both global brands and SME advertisers are unprecedented, with every ZipDial customer having at least double the number of users engaging on ZipDial over Facebook or Twitter,” added Singh.
ZipDial’s mobile engagement and analytics platform is used by global brands such as Procter & Gamble, Unilever, Cadbury, Disney, online and brick and mortar retailers like MakeMyTrip and Café Coffee Day. The company boasts of having products even for the smallest of advertisers starting at Rs 1,000 (or USD $20) per month for which they can sign up online.
“500 Startups has proven repeatedly to add value with its global network of mentors helping their portfolio companies grow,” said Valerie R. Wagoner, Founder & CEO, ZipDial. “Working with the fund is strategic for ZipDial as we invest in our international expansion into other emerging markets,” she added.
This funding round follows ZipDial’s initial seed funding in April of 2011, led by Mumbai Angels, Blume Ventures and the partners at AngelPrime.
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