Welcome Guest

Businessex.Com
Home Article Managing A Business Sales Marketing Advertising  Videos must feature in your marketing strategy

Videos must feature in your marketing strategy

Videos are the fastest growing application. Use this to your advantage.

Tags: Videos are the fastest growing application. Use this to your advantage.

BY Entrepreneur  |  Mar 22, 2010 comments ( 0 ) |

The sum of all forms of video (TV, VoD, Internet video, and P2P) will exceed 90 per cent of global consumer IP traffic, says the Cisco’s Visual Networking Index (VNI) Forecast. Does that ring a bell? As an entrepreneur it should. Such forecasts are of extreme importance to you, and can act as a decisive factor in your marketing and promotional strategy.

 

Videos certainly strike a chord

 

The forecast says that mobile data traffic will roughly double each year from 2008 to 2013, increasing 66 times between 2008 and 2013. Also, almost 64 per cent of the world’s mobile data traffic will be video in 2013. In fact, mobile video is the fastest-growing application category measured within the Cisco VNI.

 

Now if videos are what people are watching or will be watching you should make your presence felt there. You need not go to an expert and shell out several thousand bucks on this, a home made video can strike a chord as much as the one produced by an expert.

 

YouTube has been increasingly used for video marketing by companies. And since it gets 25 million unique visitors it can be a useful platform to market your product/service.

 

You can also have videos for you company’s website. Adding videos to your company website will increase traffic as well as time on the site. 

 

All you need to do is create a video that will keep people hooked to it.

 

The video content

 

Stay away from creating a video which directly sells your product. Rather talk about the necessity or the pain point of the consumer. Talk about solutions to these pain points.

 

To get an idea about what kind of videos are most watched, search for the most watched videos related to your topic.

 

You should also tag your videos with the best keywords. Remember keywords are important; the best of videos will be ineffective if it does not appear on the search list.

 

Your efforts should not stop at just making a good video. You must ensure that people watch it. For this you need to be active on the video interface. Watch other videos related to the same topic; comment on them; post the link to your video at apt places; be interactive.

 

Try persuading people who watch your videos to visit your website. Again this should be done intelligently and subtly. You may seek an expert opinion in case you are confused regarding video production.

 

Making a video is an art you can acquire without a formal training. There are videos everywhere you can learn from, Ads on TV, on the Internet. Be a little attentive and acquire the skill. It might take your business to great heights!

 

Please add your comment

Rating
Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Sales through social network

BY Entrepreneur

Do you want to sell your products and get business ideas? Globally there are over 300 social networking sites that can facilitate this process, but Li...

Get Your Business in the News

BY Entrepreneur

Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit ...

PR as marketing tool

BY Entrepreneur

The essence of carrying out PR activities lies in the art of building trust. This trust might be between a brand and its prospective consumers, for a ...

Reach out with Virtual Media Rooms

BY Amrita Premrajan

Every business, whether small, medium or large, craves to catch the attention of media. The reason being, media coverage is indispensable for you to d...

Sales Letter : Your Salesman in An Envel

BY Amrita Premrajan

How many times have you tossed away a shabby and crammed text that was full of boring lengthy texts, jargons, cluttered with words in all possible fon...

First Appearance

BY Entrepreneur

Ever wondered how to make your company known better without shelling out too many currency notes? The answer to this is easy - appear on the first pag...

Leveraging Trade Shows

BY Entrepreneur

Trade shows and exhibitions are the most promising platforms for conducting business. Visitors come here to explore the latest in the business world a...

Blogging Helps Small Businesses

BY Entrepreneur

With stake holders relying more and more on the internet to know about the company they are working with or will work with in the future, it is very n...

Boost your Sales through Telemarketing

BY Entrepreneur

If you are a manufacturing company or a service provider and you are looking to penetrate into the market while keeping your costs down, an effecti...

6 Steps to a Successful Marketing Plan

BY Entrepreneur

A marketing plan serves as a roadmap for your marketing activities to reach your goals. To lay out an effective plan, begin with understanding the ...

Power of Online Press Releases

BY Entrepreneur

What do you do if you have to announce the launch a new product, an upcoming event or your company’s expansion plans? Conventionally you will...

Price them Right

BY Entrepreneur

Pricing, the most important element among the 4Ps, needs special attention as this determines the profit margin of any business. Industry experts f...