Welcome to Ajna. We are so happy and blessed to have you in our Universe.
We are Deepti & Sundar, first generation entrepreneurs and co-founders of Ajna Hospitality. Not before long we were working in the corporate sector in human resources only to quit our successful corporate careers in 2011 and start a humble food service venture called 22nd Parallel, an exclusive south Indian vegetarian restaurant in Vadodara.
22nd Parallel is Vadodara’s finest South Indian dining restaurant. 22nd Parallel is the ideal opportunity for any entrepreneur looking to make a venture into the food & beverage industry. Standing for everything that is traditional, conventional and exclusive, 22nd Parallel is a great choice in a market that increasingly values speciality dining over multi cuisine options. A great opportunity awaits at 22nd Parallel both in the casual dining and the Quick service restaurant space!
The enthusiasm infected our closest friend, Ajith or should we say Chef Ajith, who went on to become our biggest strength as the years went by. 11 years, 11 restaurants and 4 cities later, we decided that we needed a more structured approach to get bigger and better at doing things while also innovating and spreading our wings across the breadth of the food & beverage sector. Thus was born Ajna Hospitality LLP in 2022 taking into its fold the hugely successful, 22nd Parallel and Idlikaaran by 22nd Parallel brands. The brand now has 12 outlets in Gujarat and Maharashtra.
Associating with like-minded enterprising entrepreneurs for franchisees to grow the 22nd Parallel and Idlikaaran by 22nd Parallel presence across the country and beyond its borders, we at Ajna are excited about the future as it not only gives us an opportunity for personal growth and development but also gives us an opportunity to collaborate with and contribute to the communities we will work with as part of our universe. Together, we aim to take the traditions and flavours of Southern India to the world.
Key Points:-
Operations Commenced On 2011
Franchise Commenced On 2016
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 800000
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
- NA -
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Chandigarh, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 2000 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Both at Company and Franchise Locations
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 6 Years
Is the term renewable? Yes
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