SOUTH INDIAN CUISINE GETS A NEW TASTE & TWIST

It was the success of a small meat shop in Delhi’s Defence Colony that triggered off a success story. Soon, Moets opened another outlet in the same market and transformed it into a barbecue restaurant. This became fa­mous all over Delhi for its authentic taste. Gradu­ally, Moets diversified into the catering business, taking orders for VIP parties. The profits so gained were re-invested into opening different restaurants serving a variety of cuisines, thus achieving organic growth. “With a strong passion for the food and beverage industry, we were able  to launch different business models across Delhi and NCR,” says Rahil Bindra, Director, Moets. The Coco Palm chain of South Indian vegetarian restaurants of­fers a number of delightful prepa­rations for true-blue foodies. One of the striking features of the Coco Palm menu is the ‘thali’ section and the healthy fusion dishes like qinuoa dosa.

Coco Palm commenced its operations in the early 90s and has been successful in delivering an ever-growing year-on-year profitability for more than two decades. “The food service industry in India is estimated to be USD 50 billion and is expected to hit USD 75 billion by 2018 at 11% YoY. In India, a large chunk of the food industry, up to about 80%, is unorganised contrary to the US where 80% of the business is organised. Thus, there is huge scope for home-grown food and beverage brands to expand. Also, the demand for food franchisees is almost 46-50% of the total of all the industries combined,” informs Bindra.

Moets is now offering the fran­chise rights of Coco Palm through a QSR model as well as a ‘casual dining model’. According to Bindra, vegetarian South Indian food is very popular across India, espe­cially as a breakfast option or as snacks during the daytime. “The franchisee must see the success rate of brands like Sarvana Bha­van and Sagar Ratna. They run to full capacity most of the time. We too have posted good success on account of our locations and also because we have cooks from South India,” Bindra says.

EXPANSION PLANS

Moets plans to target pan-India growth covering major metropolitan cities and then move toward Tier II cities. “Our aim is to open 100 outlets in the next 10 years. Also, there is a plan to expand internationally in countries like Dubai and the UK,” Bindra says.

Franchise facts

MODEL: QSR

Expected return on investment: 18-22%

Payback period: 1.2-1.5 years

Area required: 300 sq. feet

Investment: Rs 20 lakhs.

MODEL: CAFE OR RESTAURANT

Return on investment: 15-18%

Payback period: 1.5-2 years

Area required: 800 sq. feet

Investment: Rs 40 lakhs.              

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