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Jan, 11 2019

Shaping up new age education

EuroKids plans to have nearly 300 more franchise units in the next 12 months

Offering pre-school to K-12 education, EuroKids International plans to shape up the new-age education system through extensive franchising network. The 17-year-old company has successfully evolved as a brand with the simple ideology of ‘Child First’ that ensures the development, safety and engagement needs of the child. The journey started with two pre-schools in Mumbai. Presently, EuroKids International has 1,000+ pre-schools and 30 K-12 schools with a presence in three countries and over 350 cities, contributing to the growth and development of over 5,00,000 children. Years of research by a dedicated team of experts has led them to understand the needs of young children and refined the delivery of curriculum at pre-schools.

BUSINESS MODEL

Tremendous franchise network almost in each part of the country has made the brand immensely successful. Recently EuroKids has joined hands with a highly respected education company to expand their reach to new markets in India and overseas. The partnership has the portfolio of 70 pre-schools and 20 K-12 schools. “Together, we aim to produce a greater and more fulfilling outcome for our entire family of stakeholders, consumers and people,” says Prajodh Rajan, Co-Founder and Group CEO, EuroKids International. “We have also strengthened our team to include specialists with direct delivery experience since EuroSchools are directly owned and managed by us,” adds Rajan.

FRANCHISE OVERVIEW

The franchising model started in the year 2001 and since then there has been no looking back. The brand has a vast network of over 1,000 franchising partners, 80% of which are women which makes EuroKids a perfect franchising opportunity for Women Entrepreneurs to get associated with. Their Edge 360 Franchise In a Box concept provides end to end franchise development support to make it ideal opportunity for first generation entrepreneurs to invest in. In the next 12 months the target is to set up nearly 300 more franchise units. The aggression does not end here. They are planning to create a network of 3,000 preschools in the next 5 years.

Franchise facts

YEAR OF ESTABLISHMENT: 1997

YEAR OF INITIATING FRANCHISING: 2001

TOTAL OUTLETS: 1,000+

INVESTMENT: Rs 15-20 lakhs

AREA: Min 2,000 sq. feet plus outdoor area of equivalent size.

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