Flying high for a long flight

Humming Bird Education Ltd. originated nearly a decade ago with the aim to revolutionize the common assessment examination (Olympiad) structure and provide a holistic approach towards academic evaluation. “Understanding the vacuum in the education industry for educating Math or Science, we started offering multiple subjects and today conduct Olympiads in 12 subjects,” says Nitesh Jain, Director, Humming Bird Education.

The brand’s approach towards the business is to keep innovating with new ideas and concepts. Since 3-4 years they have been really enriching their international reach and have added more products to their kitty, thus helping the brand to evolve and stay ahead of the competition. “The aim is to make Humming Bird Education a defined benchmark in Olympiads and school software and be a preferred choice of school authorities and students alike. We are the first company of its kind in our category which is coming up with an IPO and before completion of this financial year we will listed on the BSE Emerge. The expansion of our product portfolio and our wide reach through franchising are the keys to our success,” says Jain.

FRANCHISE OVERVIEW

In 2016, the brand started franchising, a move that has worked in their favour. “Our business requires presence at the grassroot level and expanding through the franchise model was the preferred option as it allows us to expand much faster and provide the much needed local networking and connect through our franchisees,” Jain says. The target is to open franchises in all the major districts across India and set up 100 franchise partners before March 2020. “From the very beginning we wanted a business model which provides ample earning opportunities and is low on cost. More importantly, the role allows our franchisees to act as our exclusive territorial partners, which safeguards their long-term business interest,” Jain informs. The brand strongly believes in long-term sustainable growth through its philosophy of ‘success goes hand in hand’.

Franchise facts

YEAR OF ESTABLISHMENT: 2008

YEAR OF INITIATING FRANCHISING: 2016

TOTAL OUTLETS: 28

INVESTMENT: Rs 1 -10 lakhs

EXPECTED ROI:100%

EXPECTED BREAKEVEN: 8-12 months

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