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Jan, 11 2019

EAT, DRINK AND EARN

Jiaa Cool specialises in beverages, snacks and fast food and is quite popular for its smoothies, shakes and coolers. Now, the brand wants to make its presence felt across India by giving potential entrepreneurs a big break

EAT, DRINK AND EARN

Cool is owned by a restaurateur, who happens to be an accomplished doctor as well, Dr. Ram Verma. He always had a desire to come up with an idea that would benefit every stratum of the society and that is what led to the launch of Jiaa Cool, an innovative food and beverage brand. Dr. Verma’s in-depth knowledge of the food and beverage industry is what truly makes Jiaa Cool a healthy and unique brand. “To venture as an entrepre­neur, you need proper guidance and direc­tion. Initially you have to work for building up the business and then the business will work for you,” he says, while elaborating about what has made the brand so popular. To his credit, Dr. Verma invented a concept that linked multi-level marketing and food chain business with a motto of giving 100% value and satisfaction to its customers.

Franchise facts

Year of establishment: 2018

Year of initiating franchising: 2018

Total number of stores: 2, Mumbai and Haryana

Company-owned + franchise stores: 1+1

Investment required: Rs 10-30 lakhs

Area required: 200-2,000 sq. feet

Preferred cities and locations: Delhi, Hyderabad, Bengaluru and Visakhapatnam.

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