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Jan, 11 2019


Jiaa Cool specialises in beverages, snacks and fast food and is quite popular for its smoothies, shakes and coolers. Now, the brand wants to make its presence felt across India by giving potential entrepreneurs a big break

Cool is owned by a restaurateur, who happens to be an accomplished doctor as well, Dr. Ram Verma. He always had a desire to come up with an idea that would benefit every stratum of the society and that is what led to the launch of Jiaa Cool, an innovative food and beverage brand. Dr. Verma’s in-depth knowledge of the food and beverage industry is what truly makes Jiaa Cool a healthy and unique brand. “To venture as an entrepre­neur, you need proper guidance and direc­tion. Initially you have to work for building up the business and then the business will work for you,” he says, while elaborating about what has made the brand so popular. To his credit, Dr. Verma invented a concept that linked multi-level marketing and food chain business with a motto of giving 100% value and satisfaction to its customers.

Jiaa Cool started franchising in 2018. With the help of such a multi-level marketing model, he wants to provide franchise oppor­tunities and deliver the same taste essence throughout the country. “There is a social side to my business venture as well. Today, unemployment is the biggest issue. There­fore, I decided to use the franchise model to expand so that a person searching for a livelihood can join us as an entrepreneur. We provide guaranteed clients and redeem cash points to all customers so that they can easily use them or earn through them,” he says. Currently, Jiaa Cool has two outlets and plans to scale it up to 1,000+ stores in the next five years. “The USP of our brand is that our products are healthy and prepared with utmost care in an hygienic environment and with fresh ingredients,” Dr. Verma states.

Franchise facts

Year of establishment: 2018

Year of initiating franchising: 2018

Total number of stores: 2, Mumbai and Haryana

Company-owned + franchise stores: 1+1

Investment required: Rs 10-30 lakhs

Area required: 200-2,000 sq. feet

Preferred cities and locations: Delhi, Hyderabad, Bengaluru and Visakhapatnam.

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