GIVING SOUTH INDIAN FARE A FOREIGN SPIN

What innovation have you introduced in HAS South Bombay recently?

How did your customers receive it?

We can categorize our customers as roughly below 35 years of age and the second lot belongs above that. The category below the age of 30 years is curious and intuitive. They love to experiment with their taste buds and are happy with the traditional blends mixing with international tastes. They have a zeal for something new and are excited with our fusion cuisine. The category above 30 years of age resides more in traditional taste and loves to relish the true authenticity from the South Indian kitchens such as Bisibela Bhaat, Malgapur iIdli and conventional dosas.

Which are your most sold out items and what is your pricing strategy?

Our highest grossing is traditional dosas which we sell at an average price of Rs 100. Ghee Roast Dosa and crispy Medu Vada also add to major sales. In the fusion category we have Pizza Uttapa and American Delight Dosa which are highly preferred.

On what criterion do you choose franchisees and what training do you provide them?

We are very specific in choosing our flagbearers.

We believe that a passionate and dedicated attitude is the best shot for success. A franchise works as an intern with our store on different levels so as to grasp the scope of work and its minute detailing. We train him or her in the store where he learns the basics of running the store. A franchise can invest up to 25 – 100% in the business i.e. the particular store.

What are your expansion plans?

We are taking an aggressive stance to focus more prominently on the western India zone. Since the last two years we have come up with six new outlets. We expect to open at least 20 stores in the year 2018-19.

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