In an exclusive interaction, J Venkateswara Rao, Director, City LifeStyles (P) Ltd., talks about the company, its journey from inception to franchising and also about the overall fashion industry and the road ahead
Tell us about the journey of City Lifestyles so far.
What is the product range offered by the brand and their price bracket?
We have an enormous collection of innovative fashion products of casual and semi-formal shirts, jeans, trousers, T-shirts, jackets, shorts and tracks. We manufacture all our products at our in-house manufacturing unit andaccessories like belts, wallets, sunglasses and shoes are also designed by our well-experienced in-house designers, catering to the complete fashion needs of men at an affordable price. City Lifestyles has 10 registered brands of its own, fulfilling the concept of a multibranded store.
What are the basic criteria for entering into a franchisee with City Lifestyles?
We are looking for aspiring entrepreneurs with passion who will aim for customer satisfaction and have the aptitude to join us to spread our fashion styles. They should be eager to create growth channels in this business. 4ME is looking for authentic partners and we will support them with an exemplary product range with a well organised infrastructure, the support of a large chain of established stores and widespread customer base.
What is your business vision and how do you plan to achieve it in the next five years?
The company has a vision to expand on a pan-India level with up to 200 store outlets in the next five years. We are also working on introducing new styles and fashion as per the latest trends. The company is also targeting international markets in countries like the US, UK, the Middle East and Canada. We already have a strong presence on e-commerce sites like Amazon and Flipkart.
How would you describe the current status of the fashion industry in India? Also, what do you think the future holds for this segment?
Currently, the fashion industry is flourishing in India with a number of top brands coming in. With celebrities and cricketers becoming the face of the apparel brands and urging everyone to stay in trend and look for newness each passing day, the segment is getting a great fillip. With this speed, I would imagine India to be one of the most fashionable nations in the coming years, which will create a lot of work for the fashion industry where every designer and brand would need to focus on delivering their best.
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