Rajan Sethi, fourth generation of the company, reveals how the company has strived to set new standards of quality in through its operations all these years down.
What makes you one of the leading manufacturers of eggless premium biscuits?
Could you share your successful business strategy?
Every occasion becomes perfect when your loved ones come together and it is for such wonderful occasions that we at Frontier Biscuits come up with hampers and packs suitable for such occasions. Every hamper or pack is filled with the choicest of ingredients and is crafted with love that adds a touch of magic to every occasion. Be it marriage, engagement, birthday or even housewarming, gifting one of our occasion-ready packs is a way of showing just how caring you are. Selling through Frontier Biscuit’s exclusive outlets makes for a successful business strategy and our USP of selling eggless biscuits is what makes the brand increasingly recognizable.
What is the price range of your products?
Our biscuits range from Rs 200 - 500 per kg.
How do you stand apart from your competitors?
In our segment we don’t have any competitor as no other company makes more than 45 varieties of eggless premium biscuits like we do. Our products are available only at our 62 exclusive outlets of eggless premium biscuits and all of these factors work in our favour to help maintain our USP.
What are your parameters for choosing a franchisee and what are your expansion plans?
While choosing dealers we look for people having a prime location, especially on the ground floor. The shop should be owned by them. We look for authorised dealers preferably in a new area where we are not present at the moment.
Business Opportunities
Our Group Sites
Popular Cities
