The rising heat outside is being cooled down with new beverages on the block. Ashwin Mocherla and Yeshwanth Nag Mocherla, Co-Founders, The ThickShake Factory, discuss how they have revamped the milkshake business this summer
With a plethora of milkshake outlets already in the market, what new concept did you introduce in your brand?
What is the price range of your shakes and which are your bestselling ones?
With a starting price of Rs 179 for thickshakes and Rs 159 for milkshakes. The ThickShake Factory currently sells around 7,500 shakes in the 12 hours of operation each day. This translates to over 10 thick shakes sold every minute. The crowd’s favourite has been Belgian Chocolate so far but with the recent new menu launch, we expect many new flavours fighting for the top spot.
How do you stand apart from your competitors?
Being probably the only brand in the segment that creates and regulates the supply of its raw materials helps create uniformity in the overall taste of the product across locations. Our USP is the thickness of the shakes that we create and the unmatched quality of the product.
What new categories are you planning to introduce in the market?
We launched a new menu with around 24 new products including exotic addictions, protein power shakes and ice teas.
What do you look for in a franchisee and how do you intend to scale up through franchising?
Our business model is such that out of the 65 stores that are currently operational, 60% are franchise operated and 40% company operated. We aim to build a global QSR chain based out of India. We look forward to passionate entrepreneurs who stand strong on the following parameters:
Location: Adequate retail space at a prominent location.
Capital: Strong financial back-up with the willingness to invest for the growth of the business.
Passion: A strong dedication and interest in the food and beverage industry.
Ability: The capability to look after the day-today activities.