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Kickboxing presents an opportunity as the competition is low and people are excited about a new and unique concept
The Indian fitness industry is undergoing a revolution and several new business models are emerging to disrupt this market. Kickboxing is one such trend which is being adopted by the health-conscious Indians. Currently, in India, there is not much as far as boutique fitness is concerned and the concept is emerging. This presents both a challenge and an opportunity for us. The challenge is to get people interested in moving away from the traditional big box cardio and weights gyms to niche fitness. And the opportunity is that competition is low and people will be excited about a new and unique concept.
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