Despite covering 130 towns with its 725 outlets across the country Baskin Robbins is further eyeing to explore more 60-70 towns.
The premium ice cream maker with the largest market share in the Indian market Baskin Robbins is in never ending hunger of exploring newer towns through franchisees. “Franchisees are the pillar of our organization which drives 100 percent of our front end retail business. We have 725 parlors across 130 towns in the country and still we are in search of newer towns that left to be served. Annually we open around 70-80 parlors but this year we are going to launch around 100 parlors across 60-70 newer towns which would include tier I to V territories spread over south, west, north and east region. Noticeably, top 18 cities drive 60 percent of our business along with other smaller towns,” says Mohit Khattar, CEO, Graviss Foods.
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