A foray into the smaller towns is seen as a long-term investment, because if retailers don’t enter this market today, someone else will step in, tap the pulse of the consumer and take profits away.
Carrying its own name, visual communication and market strategy, a sub-brand is the new thing among footwear companies. Zarafshan Shiraz finds out perks of being a sub-brand instead of expansion under a parent brand name
Relationship between a franchisor and a franchisee does not start and stop with business terms. Many other elements have to be invested to be able to create a successful partnership that can weather all storms
Often, emotional ties, respect for elders, pressure within family, etc. come in the way of mature decision-making regarding the handover of baton to the second generation.
Nusra reports about how duplicating a successful internationally renowned and ‘customized for India’ model does not work for all brands, citing incidents about why certain leading brands have closed their doors in India
Bangalore jewellery biggie, C Krishniah Chetty Jewellers, is all set to expand through franchising. Let’s explore what’s in store for the investors and customers
Given the current trend in retail marketing, a winning strategy should be adopt all the channels in order to increase the basket size and revenues, suggests Shipra Bansal, Senior Manager – Consulting & Strategy, Francorp
Come vacations and there is always a surge in travel bookings. With India’s tourism industry on a high, Zarafshan Shiraz finds out how the old school has been brushed aside by the digitally active Tourient
In an exclusive with Zarafshan Shiraz, Tushar Kansagra, Managing Director, Brain Child Learning, talks about the company’s educational programs that accelerate the overall development of the brain
With cafes and bakeries mushrooming in every nook and corner of the country, Zarafshan Shiraz finds out from Manish Somani, Director, TGB Bakers and Confectionary (P) Ltd., what is their retaining mantra
Amalgamation of cultures during early childhood education stage is at the forefront of Shanti Juniors. Zarafshan Shiraz finds out the nucleus of their programs and curriculum from Dharmesh Kapasi, President, SEIL
Quality education has become quite unaffordable for most people, especially early education. Given this scenario, Anamika Anjarai, Managing Director, Rangoli School, explains how they are providing holistic learning at a very reasonable price
