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Feb, 15 2018

DEVELOPING CHILDREN THE ‘BRAINY’ WAY

In an exclusive with Zarafshan Shiraz, Tushar Kansagra, Managing Director, Brain Child Learning, talks about the company’s educational programs that accelerate the overall development of the brain

DEVELOPING CHILDREN THE ‘BRAINY’ WAY

How do you position yourself as an innovator in ‘human development’?

What unique programs do you offer and in what price range?

The Brainy Sensory Enhancement Program aims to make the children’s learning stronger so that they work less and learn more, learn to control the state of the mind, create balance between the right and left brain with focus on increasing the emotional quotient, and develop the right brain’s abilities. It also helps teach morals to improve behaviour to make life more joyful and meaningful. The overall development of kids through this program is based on the concepts of parapsychology. For eight levels, our price range is Rs 5,900 to Rs 7,500 per level as per the city.

What is your signature education concept?

Our programs are delivered by bypassing the sense of sight and developing the other senses. By controlling the brain waves and reaching the subconscious level, our students are able to bend spoons with their mind power, grasp a whole book mentally within minutes, are able to memorize 50 words in five minutes and recall them later in any order or randomly without having to refer to them again. We use the method of digitized music to activate certain areas of the brain and have specific exercises for enhancement of the four lobes of the brain and overall development of the inner and outer senses. This program also involves the use of neurotic exercises that help keep the brain healthy and agile and generate new neural pathways.

In your plans of scaling up, what kind of franchisees are you looking at?

We are looking for business partners who have the will to earn. They need to have around 700-900 sq. feet of space and total investment capability of around Rs 12-15 lakhs which would include the technical know-how fees and the interiors of the centre.

 

Franchising Facts

  • Total number of institutes: 26 centres in India and present in 13 countries
  • Investment: Rs 12 -15 lakhs
  • Expected ROI: 250% over three years
  • Area: 800 sq. feet carpet area
  • Expected breakeven: Six months or 50 active students.
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