BAKING A PERFECT BUSINESS FORMULA

What makes you one of the top 10 bakeries in Ahmedabad?

With a plethora of cafes and bakeries out there in the market, how do you retain your customers?

Ahmedabad has seen a good number of cafes and bakeries emerge in the last couple of years which is a positive sign that our industry is growing. When it comes to retaining our customers, we constantly introduce new products to provide something fresh, original and exciting to our customers. We launch new products on every festival or occasion. We also run a lot of consumer schemes that allow us to pull our customers back to the store and keep them happy.

What innovative product or service have you come up with and under what pricing?

One of our innovative product and service is our ‘Drool of the Month’ campaign, wherein we provide our customers with a new flavour of cake every single month. This is also the cheapest cake on our display priced at Rs 299 for half a kg.

Why do you think franchising is integral to business growth and what do you look for in a franchisee?

Our key aim of franchising is not fund-raising but connecting with individuals who are enthusiastic and motivated to run our cafe and bakery outlets like their own business. Training franchisees under our franchise model allows the company to take care of product quality, product innovation and all the backend work that is required. This combination has given us best results in the past and we will continue to grow using this formula.

How are you intending to pulse your growth in the future?

We intend to grow in the near future by connecting with more motivated individuals who want to start their own business at a low investment of Rs 12 lakhs only. Moreover, we are increasing our range of product offerings that will help us pull more customers, thus leading to further growth like our recent venture into the gifting sector.

Franchising Facts