TAPPING THE POTENTIAL IN DESIGN EDUCATION

The Indian corporate world and the ever-demanding Indian consumers have an undying hunger for well-designed products and services. India’s current annual consumption of design services is estimated at Rs 3,400 crore which is expected to grow to Rs 12,300 crore in the next five years. For a country with 1.3-billion people, there is a need for at least 5 million designers but the country probably has only 20,000 designers as of now. And so it is that a company like the International School of Design (INSD) assumes importance, bridging as it does the huge gap with its offerings.

INSD started its journey in 2012 – a promising beginning under the aegis of prominent educationists and industry leaders. Over the years it has created a benchmark of having more than 50 branches across India. Having crossed several milestones and met many challenges, INSD has gradually turned into an icon of sorts with its clear vision to contribute to the national and international design scenario. The brand provides the best opportunities for the young brigade to participate in the exciting, demanding and creatively charged designing world of interiors, fashion, jewellery, textiles, graphics, gaming and animation.

“We serve as a career launching point for all aspiring designers. We offer our students various opportunities as a mission to prepare them for the industry. The academic programs are structured to impart optimum knowledge as well as practical training and experience, including internships with industry leaders and well-established design brands and designers for all our design students,” says Sunjey Aggarwal, the founder and CEO of INSD.

Betting Big on Franchising

For passionate aspiring entrepreneurs, INSD offers one of the most promising opportunities with a proven business model that assures the generation of high revenues. “The franchise model works very well for INSD’s education business model for two main reasons. The first is that the franchisee gets a well-balanced and promising business opportunity with the right mix of long-term gains, high profits, secured and regular earnings – which are the factors that you should look for in taking a franchise. The second is that it brings forth the sense of engaging in a noble cause for our next generation by providing them the right platform to take to their wings and educate them to be financially independent,” he says.

Talking about the franchisee profile, he says, “Young motivated entrepreneurs and existing institutes with proven track record looking to expand in design education make for a good choice. We look for people who are passionate to work in the education sector and devote their time and show zeal to become successful business owners. Essentially, we are looking for individuals planning to grow via the education medium as entrepreneurs. Also, people with existing experience in a similar business sector would be most welcome.” INSD is now looking to expand in unrepresented areas pan-India and also nearby Asian countries.

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