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Apr, 06 2017

Taste the sweet success

Aspiring entrepreneurs Suraj, Naveen, Latha and Ashwin started their premium food brands Slanz Café and Seven Scoops in Bengaluru in 2013. Witnessing an exponential response, the new age barons plan to expand the brands pan-India

The first wave of coffee culture began in the 90s with the entry of mass market international marquee labels. Now with the rising developments in the café market and with India ranked as the sixth-largest producer of coffee, it is forecasted that the café market in India will cross Rs 5,600 crore by 2017.

The café chains top the priority list of investors, who are looking to start the F&B business. With a huge potential in this industry, a keen interest in the F&B business and to fill the void created by unorganised café brands in India, the like-minded professionals are turning into entrepreneurs by catering to the surging demand. Slanz Café took its inception in 2013 by a team of four first generation entrepreneurs. Consequently, flowing with the next wave of coffee culture, Slanz Café is a niche, premium, and differentiated coffee outlet.


Slanz Café offers a value proposition for end customer, combined with a good ambience and a wide range of menu, starting from the best Italian coffees to pizzas, pastas, burger to fries, fresh juices to ice-creams. Its culinary masterpieces and the right mix menu are its specialty.

The young and the new age entrepreneurs at Slanz Cafe are working on the next generation artificial technology to be in tandem with the tech culture. The technology will support them in evolving the brand further and will also help them in future to predict a customer’s taste, mood, make suggestions about a new product based on his/her taste. And will also help them in choosing the best offer/discount, etc.

Along with social media marketing, Slanz Café also practices ‘multimedia push technology’ to drive ads on the screens of every outlet, which is cloud controlled.


The team’s vision at Slanz Café is to stir the mindset of the Indian youth and investors by displaying how lucrative home-grown coffee brands can be. When asked about the dire need of foraying into franchising, Suraj avers:

“In India, the domestic food chains lack standardization and no Indian café brands have strong association among the youth or any other age group, there is a need to make this café franchise business more organized.”

By franchising this café business model, these young entrepreneurs are all set to have a strong foothold in India, where quality coffee cafes seem to be making a strong pitch for quality food and space. He also added, “We want to create a café culture, which is not chef-driven but process driven, with quality-controlled model. Our business model is uncomplicated, and it can be easily set up at any locations, within a short span and with controllable costs.”


Slanz Café has a wide spectrum of business models for enthusiastic young entrepreneurs. From express lounge format to executive lounge, and highway model, an investor is spoilt for the choices, and can choose the format as per his investment and location capabilities.

Keen to work with young entrepreneurs, the brand is quintessential when it comes to collaboration as they want their franchisees to be their partners in the growth to understand the new age business dynamics.

Along with franchisees the brand is also looking for people who can invest in the brand intellectually and financially and can grow with a company.


Operating a successful outlet in Bengaluru, Slanz Café is planning to expand across 15 tier-I and tier-II cities. Starting with 10 good franchise partners in Bangalore in first phase and then South India expansion in second phase prior to brand’s pan-India expansion is what the brand is looking at. By 2018, they want to make the outlet count to 50, and eventually take the store count to 500.


To have quality at par, Slanz Café will offer end-to-end training on billing, housekeeping, inventory management, order management and home delivery. The investor would get full support in store operations from site identification upto running the store for few weeks. Besides that, complete assistance on financial, legal and govt. licensing would also be offered.


Post-Slanz Café’s launch, Seven Scoops spurred an equally tantalizing concept in Bengaluru in 2014 by the same set of entrepreneurs. A clear indication of India’s love for ice-creams and growing sweet tooth in consumers’ dining habits are the reason of inception of this brand. Seven Scoops caters to premium, luxury and uber-luxury markets with its high-quality premium ice cream, with no added colours or preservatives. The ice cream lounge offers a cozy luxurious lounge experience. The brand serves three different offerings to bridge the gap -- express, lounge and lounge executive.

The Seven Scoops’ business model can be easily set up in any location within a short span under controlled costs. Low investment and high ROI makes the brand an apt franchise business.

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