Manish Somani, MD, TGB Café n Bakery plans big expansion by spreading the brand's wings pan-India
What is the brand all about & where are you all present?
TGB Café n Bakery, is a chain of 40 retail outlets spread across 28 locations in Ahmedabad, two in Gandhinagar and 10 in Surat. TGB Café n Bakery is into 100% eggless baking serving more than 250 products to its happy customers. They have products ranging from breads, toast, khari, cookies, cakes, chocolates, designer cakes, savories, beverages and lot more.TGB Café n Bakery has recently added to its product range a wide spectrum of gifting bakery options. TGB also specializes in short notice deliveries where they deliver cakes and take guest orders on a short notice of 4-6 hours. The customer can also order online at www.tgbbakery.com.
What is the USP of your brand?
TGB Café n Bakery is a complete bakery with 100% eggless products manufactured in-house. Differentiating from its competition in terms of product innovation, superior product quality and service deliverance.
Which business model do you operate through?
TGB Café n Bakery operates through a completely ready-to-eat model, where the entire manufacturing takes place at their two state-of-the-art factories in Ahmedabad and Surat. Additionally, TGB Café n Bakery is expanding through the franchising model which involves ZERO Royalty.
What made you choose franchising?
Operating at multiple locations becomes a herculean task as it becomes difficult to manage and optimize the operations of each outlet. Thus, the role of a franchisee is crucial as it allows the company to focus on product quality, product development and product innovation. Where as, the franchisee manages and operates the retail store, with zero hassle.
What kind of partners do you want to associate with & what benefits the partner would avail?
TGB Café n Bakery is looking at establishing long-term relationships with investors who are willing to start their own business at a low investment of Rs.10-12 lakhs. We want to partner with individuals who are motivated to achieve high returns and associate themselves with a renowned brand.
What training & support will you offer to your partners?
We take care of the marketing, ranging from advertisements, promotions, schemes, offers etc. Moreover, we train our franchisee’s staff monthly and offer training to franchise owners on quarterly basis.
Any states or particular locations you are looking to expand.
We are looking to expand within the Gujarat region, including Baroda, Rajkot and Gandhidham.