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Apr, 07 2017

A JUICY BUSINESS

The growing trend of people moving away from fizzy drinks and fast food to healthy and hygienic refreshments prompted Vilas Dongre to venture into Health Juice Centre

Health Juice Centre is an evolving concept, kindly share about the brand in brief.

We believe a healthy body harbours a healthy mind, and a healthy mind gives rise to a positive, progressive and productive society. The key to a healthy body is hygienic and nutritious food. At Health Juice Centre, we offer fresh, hygienic and nutritious food and juices with interesting and unique concoction.

We as a brand, constantly strive to add value to the society. Keeping a pulse on the customer’s mood, need and their feedback is the culture at Health Juice Centre. Constant innovations in the menu and introductions of novel food items, keep the patrons interested, contended and healthy The customer can also order online at www.healthjuicecentre.com.

When and why did you plan to expand via franchise?

The response at our outlets in Matunga and Vashi in Mumbai prompted us to expand our business in other parts of Mumbai, the partner way. For our brand, the franchise model suited us the best as we wanted local partners to take the business forward in their locations, where the potential is really high.

What is the USP of your brand?

We are providing fresh juices and sandwiches, without compromising on the hygiene, nutrition and energy. We offer 400 varieties of juices and milkshakes, and constantly adding novelties.

Who’s your target customer?

We are targeting at daytime office-goers and college students for over the counter sale and families for delivery sales. During the evening and supper time, its families and groups.

How do you identify a potential market, especially in a diverse market like India?

With a CAGR of 20 per cent, this industry won’t reach saturation for at least a decade. The fresh juice industry started as an unorganized market, we have plans to move towards being organized. This would help the employees stay motivated and provide them job security.

What kind of training and support you will offer to your franchisee?

Our business partner is trained in every aspect of the business, including soft skills. We provide support in selection of raw materials to selection of staff to understand the business. We handhold them on the learning curve and are with them till they are confident of running the franchise outlet independently.

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