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Jan, 06 2016

Well groomed biz for north India

According to a report by FICCI, the overall wellness market in India is estimated at Rs 490 billion, and wellness services alone comprise 40% of this market.

With a British heritage of over 50 years, Toni & Guy has fast tapped the Indian market with a total of 100 outlets. In an interaction with Franchise India, Sonali Bhambri, Master Franchisee-North India, Toni & Guy shares her growth plans for the region.

What are your expansion plans?

Presently there are 30 salons in North India. Out of these, 22 are franchisee run and eight are company owned. We are looking forward to add another 20 salons in next year.

What are your target locations?

We wish to open in multiple North Indian locations, outside Delhi NCR. High streets are a preferred location for the brand where there is ample parking space and walk in clients can be tapped.

What are the requirements for the franchisees to get associated with the brand?

With a space of 1500-2000 square feet and an investment of Rs 50-60 lakh, an investor can take a franchise of the brand.

Do the franchisees need to be from a background of beauty and wellness industry?

Background is not a restraint for partnering with Toni & Guy. The franchisees should be passionate and able to devote time.

What is the USP of Toni & Guy?

Our legacy and the quality of service is the key differentiator for us. It is the entire experience which sets us apart from our competition. Toni & Guy is a British brand with a heritage that spans over fifty years and is a recognised brand globally.

With a total of 18 hairdressing academies globally teaching Toni & Guy's unique brand of hairdressing, it is a world leader in hair dressing education. Master franchisees are trained at the academies.

Marketing fundas

  • Toni & Guy has tied-up with Primo Privilege, which targets all the expats and is offering them exclusive offers.
  • Toni & Guy is also taking up various cross-promotion activities with leading brands such as Starbucks, Golds's Gym and many more.
  • Toni & Guy is a British Heritage brand which is also the official sponsor to London Fashion Week, creating hair-styles for over 80 designer shows each year.
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