The Franchising World January 2016 Issue

Bangalore-based IIHT Ltd is a pioneering initiative of first generation entrepreneur Keshava Raju, who established IIHT way back in 1993.

The franchise model is one of the most versatile and flexible business models.

The taste of Indian cuisines in the international markets is growing rapidly. Read on to know why Indian restaurant chains are keen on spreading their wings to global markets by way of franchise route.

Globally franchisors have indentified India as a key market to expand.

Franchising industry is expected to growth a year-on-year growth of 30% reaching 50 billion USD by 2017.

Franchisees are the pillars of success of any franchise brand. It is this clan of the partners who take the business to the next level and new horizons.

To ensure brand's franchisee is running premises as per Standards Operating Procedures (SOPs) as given by the franchisor, audits are conducted on a regular basis.

Franchisors must know that franchise businesses fail because their brand doesn't get attention.

Technology is still not in the comfort zone for a lot of franchise brands. A few brands do not realize that with the help of technology, franchisees can focus on growing their business, not running their business.

According to a report by FICCI, the overall wellness market in India is estimated at Rs 490 billion, and wellness services alone comprise 40% of this market.