A shirt is no more a shirt as today's buyer perceive it. The evolution of retail segment and growth of the Indian consumer by being fashionable and stylish has given way to the emergence of various apparel retail brands, which are looked upon much more th
Franchise as a concept attracts a lot of investors due to the characteristic low-entry barriers, moderate risk and high social acceptance. Renowned brands are always hoarded with inquiries from prospective investors, who want to capitalise on the universa
AT a time when competition between domestic and international labels is intensifying, local players are scurrying to go hi-tech. Many retailers and franchisors are teaming up with technology solution providers to offer exalting customer services.
HIGHER disposable incomes, growing middle class, increasing fashion consciousness and varied acceptance of labels among the consumers has led to the ingress of many international labels in the fashion accessories market.
THERE are two ways of starting a business, either you start on your own or avail the benefits of franchising, where you partner with others to be entrepreneurs. In franchising, there are people for whom running one shop or centre is the only growth they s
FRANCHISE business is, in a way, a redox equation between the franchisor and the franchisee. This implies that in order to maintain the alliance's equilibrium, both have to react to each others' needs.
INDIAN consumers' sustained brand devotion and the government's steps to garner more FDI has set the ground for international brands' entry into the Indian apparel industry. With such positive trends, international apparel brands are keen for an India ent
FROM Marilyn Monroe to Pampered Girls, brands have made inroads into the hearts and homes of billions across the world, thanks to licensing that is leveraging brands and private labels into the fashion and apparel market across the world.