Video & Podcast

Rajiv Bakshi at Indian Restaurant Congress 2012

Nov 23, 2012

Indian Restaurant Congress 2012 India`s Biggest National Restaurant forum in its 2nd edition focusing all the Restaurant professionals, Owners , Operators and stake holders from Restaurant industry to have a deliberate discussion on the growth of Restaurant Business in India. To discuss on the real time challenges ( in terms of Operation and financials ), ...
IT challenges faced by SMB

Nov 12, 2011

The articulated Ajay spoke on the \'IT challenges faced particularly by the SMB\'. He stated with internet being the platform of all business activity these days it was very important to keep a check on the ever increasing threat from the internet. The different threats of internet were discussed in details.
Debt and Equity for SME Finance

Nov 12, 2011

Alumni of IIM, Ahmedabad Ankur states in his view SMEs don\'t have finance either for debt or for equity. He further states the book \'Entrepreneural Finance\' shows 34 % business is failed in 2 years and 56% after 4 years. The reasons of failure could be many such as technological, product recession but one thing ...
Brands with purpose

Nov 12, 2011

Speaking on brand, Karl stated brand is the soul of a company. He said that great brands have a larger purpose for instance Coke and Pepsi are the same product at the end of the day ,the difference being one talks about \'happiness\' the other talks about \'refresh\'. Social media today is the real world ...
Marketing budget inversely proportionate to marketing IQ

Nov 12, 2011

Mahesh speaking on marketing told marketing budget is inversely proportionate to marketing IQ, the more the IQ the less is the budget needed. He said that for marketing budget is not the prime factor in fact what is needed is the product has to be remarkably worthy enough for people to talk about it.
Rajeev Panjwani at Indian Restaurant Congress 2012

Nov 23, 2012

Indian Restaurant Congress 2012 India`s Biggest National Restaurant forum in its 2nd edition focusing all the Restaurant professionals, Owners , Operators and stake holders from Restaurant industry to have a deliberate discussion on the growth of Restaurant Business in India. To discuss on the real time challenges ( in terms of Operation and financials ), ...
Winning strategy of a business plan

Nov 12, 2011

The captivating Mukund spoke on the winning strategy of a business plan.He highlighted the business plan in particular has to be able to convey to the customers that they will be able to be with them through the problem because customers believe that somebody who indentifies the problem well also has the solution.