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Strengthening its retail footprint in Tamil Nadu, Zivame, India’s leading intimate wear brand, has launched its third franchise store in Chennai at Marina Mall, continuing its mission to make intimate wear shopping more accessible, inclusive, and personalized for women across the country.
The new store was inaugurated by Lavanya Pachisia, CEO of Zivame, who highlighted the significance of the launch in the brand’s ongoing expansion strategy. With over 175 exclusive brand outlets (EBOs) across India and a growing network of franchise stores, Zivame is focused on bringing its offerings closer to women in both metro cities and underserved Tier 2 and Tier 3 locations.
“Every new store brings us closer to our vision of creating a welcoming space where women can shop for intimate wear with ease and confidence,” said Pachisia.
Situated in Marina Mall, one of Chennai’s key retail hubs, the store is designed to deliver Zivame’s signature experience, combining expert guidance, curated collections, and advanced fitting tools. Customers can explore a wide range of lingerie, sleepwear, activewear, and shapewear, tailored specifically for Indian body types.
Jayendre Nath, Head of Retail at Zivame, emphasized the importance of franchising in expanding the brand’s reach.
“Our franchise model allows us to scale with agility and partner with local entrepreneurs who share our commitment to customer-centric retail. This store exemplifies our promise to provide comfort, confidence, and choice—no matter the location.”
Zivame’s new store offers a technology-integrated shopping experience, including trained fit advisors and personalized product recommendations. As part of its omnichannel strategy, the brand continues to offer seamless transitions between online and offline shopping, allowing customers to explore and purchase across platforms with consistency and ease.
To celebrate the launch, the event featured a live performance by Tones of Madras, creating a vibrant and welcoming atmosphere for guests and shoppers alike.
Beyond retail expansion, Zivame is building a broader digital wellness ecosystem through educational content, expert-led sessions, and community forums—encouraging self-care and empowerment as part of its brand ethos.
Founded in 2011, Zivame has grown to become a category leader with a portfolio of over 50,000 styles available in 100+ sizes, championing diversity, comfort, and innovation in women’s intimate wear. From size-inclusive collections to diverse model representation, the brand continues to lead with purpose and performance.
With the opening of its new Marina Mall outlet, Zivame reinforces its position as not just a retailer, but a trusted destination for women seeking thoughtfully designed, high-quality intimate wear across India.
