Zivame is India’s leading online destination for lingerie, intimate wear, and women’s comfortwear, revolutionizing the way Indian women shop for their innerwear. Founded with the belief that every woman deserves to feel confident and comfortable in her own skin, Zivame offers a curated collection of bras, panties, shapewear, sleepwear, activewear, and more, tailored to the diverse preferences and body types of Indian women.
Our Journey
Zivame was born out of a simple but powerful insight—shopping for lingerie in India was traditionally a discomforting experience. Limited options, lack of privacy, judgmental stares, and inadequate information made it difficult for women to make informed choices about something so personal and essential. Recognizing this gap, Zivame was launched to create a safe, inclusive, and empowering platform where women could explore, discover, and buy lingerie confidently and conveniently.
Over the years, Zivame has evolved from being just an e-commerce lingerie brand to becoming a comprehensive intimate wear brand that celebrates the spirit, individuality, and choices of every woman. Today, Zivame is trusted by millions of women across India, with a rapidly growing online presence, a network of physical retail stores, and a strong foothold in over 100 Indian cities.
Our Mission
At Zivame, our mission is clear and unwavering:
To empower women to love themselves through the right intimate wear.
We believe that confidence begins with comfort and self-acceptance, and the right lingerie can be a game-changer in how a woman feels about herself. Our products are thoughtfully designed and expertly crafted to offer the perfect blend of style, comfort, support, and fit—because confidence starts underneath.
What Makes Zivame Unique?
Zivame offers over 8000+ styles across categories, making it one of the most comprehensive lingerie platforms in India. Whether it’s everyday essentials or special occasion lingerie, T-shirt bras or sports bras, cotton panties or lace thongs, Zivame has something for every woman, every mood, and every need.
Body positivity and inclusivity are at the heart of our brand. We offer lingerie in sizes ranging from 28A to 46E, ensuring that women of all shapes and sizes can find their perfect fit. Our proprietary Fitcode tool helps customers find their ideal size, removing the guesswork and awkwardness often associated with lingerie shopping.
We leverage AI-driven recommendations, virtual fittings, and fit prediction tools to personalize the shopping experience. Our technology ensures that each woman receives suggestions tailored to her preferences, body type, and comfort level.
Our products are developed with extensive research, customer feedback, and wear-testing. We use premium fabrics, seamless construction, breathable materials, and wire-free technology to ensure unmatched comfort. Every stitch and strap is designed with real women in mind.
Shopping with Zivame is completely discreet and stress-free. From private browsing to discreet packaging and delivery, we respect your privacy every step of the way. Our easy return and exchange policies further ensure a risk-free shopping experience.
To bring our services closer to customers, we’ve expanded our footprint through Zivame Studios and retail stores across India. These stores offer personalized fittings, styling advice, and a hands-on shopping experience—bridging the gap between online convenience and offline touch.
Our Product Categories
Zivame is not just about lingerie—it’s a one-stop-shop for all intimate and comfortwear needs:
Empowering Women Beyond Fashion
At Zivame, our purpose extends beyond selling lingerie. We’re committed to normalizing conversations around body image, comfort, and self-expression. Through our blogs, fit workshops, campaigns, and influencer collaborations, we aim to educate and inspire women to embrace their uniqueness and prioritize their well-being.
Zivame is actively working toward creating a more sustainable and responsible fashion ecosystem. We’re committed to reducing our environmental impact through eco-friendly packaging, mindful sourcing of fabrics, and sustainable production practices. Our goal is to not only make women feel good but also do good for the planet.
As we continue to grow and evolve, Zivame remains committed to innovation, inclusivity, and empowerment. With our expanding product portfolio, increasing retail footprint, and loyal customer base, we envision a future where every woman in India has access to lingerie that celebrates her individuality, supports her lifestyle, and boosts her confidence from the inside out.
Whether you’re buying your first bra, exploring your style, or simply looking for everyday comfort—Zivame is here for you, every step of the way.
Operations Commenced On 2011
Franchise Commenced On 2016
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 000
Royalty/Commission 5 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 700 Sq.ft
Preferred location of unit franchise outlet main road , market area
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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