The beverage and dessert sector is one of the most dynamic segments of the Quick Service Restaurant (QSR) industry. Keventers, a well-known brand, serves as a prime example of a concept that thrives on simplicity, consistency, and a potent emotional connection with the consumer. They offer everything from classic milkshakes to cold coffees and ice creams that tap into nostalgia, strong brand loyalty, and high-frequency purchases.
This article provides the in-depth framework for aspiring entrepreneurs. This will cover everything that you need to know before investing in the dessert and beverage franchise.
Also read: Beverages with benefits abound in wellness

Understanding the Brand Power and Business Model

A successful beverage franchise relies heavily on its brand narrative and operational simplicity.

• Nostalgia and Brand Equity:
  Brands like Keveners have historical goodwill. Their packaging and classic menu have gained immediate recognition and trust from their customers, reducing the initial marketing burden.
• Operational Simplicity:
  These businesses often operate in a far more efficient manner than full-service eateries. The menu is short, focusing on drinks and sometimes a few simple appetisers. This leads to reduced kitchen sizes and also lower labour costs.
• High-Volume, Low-Wait Model:
  This business is designed for fast service and low waiting. This is essential to maximise the revenue during peak hours.

Franchise Cost and Investment: What to Budget For

The investment cost for a dessert and beverage franchise is often categorised as low to moderate so that anyone can enter into the QSR industry.

A. Franchise Formats and Investment Range

B. Breakdown of Initial Costs

• Franchise Fee (One-Time):
  This is an initial one-time fee that you pay to the franchisor for the right to use their brand name, models and support. For mid-range beverage franchises, this ranges around ₹9 lakhs, which can be paid over 3 years in installments. The franchise license is valid for 5 years.
• Interior Fit-Out and Design:
  This is the largest expense of your investment. The brand provides you a blueprint for it, which usually covers the aesthetics, lighting, plumbing, countertops, etc. The cost is high because the appearance must be consistent across all the outlets.
• Equipment Cost:
  This includes essential machinery: commercial blenders, ice cream freezers, commercial refrigerators, ice makers, and a Point-of-Sale (POS) system.
• Initial Inventory and Working Capital:
  A small amount of working capital is needed for the initial months for stock of milk, syrups, flavours, and packaging, as well as the bills, rent, etc., until you start making a profit.

C. Operational Costs (Ongoing)

• Royalty Fee:
  Franchisors charge an ongoing royalty, typically 8% to 12% of your gross monthly sales.
• Mandatory Sourcing:
  The franchisee is required to purchase all core ingredients from the approved sources only. This is done to make sure to maintain the quality.
  The franchisee is typically required to purchase all core ingredients (syrups, proprietary mixes, and packaging) directly from the franchisor or their approved vendors to maintain strict quality control.
  Also read: Top 7 Ice Cream Franchises to Consider in India

Profitability and Return on Investment (ROI)

The beverage sector is known for strong profit potential.

• High Gross Margins:
  The ingredients have a low cost compared to their final selling price. Gross profit margins on milkshakes and cold beverages can be as high as 60% to 75% before operating expenses.
• Profit Drivers:
  Products are often bought impulsively.
  Sales spike during summer and festive seasons.
• Return on Investment (ROI):
  A well-managed outlet in a prime location can achieve the break-even point and can generate a net profit within 18-24 months.
  Requirements to Become a Franchisee
  Franchisors are quite selective about choosing their partner, as they should uphold the brand's reputation.

A. Real Estate Requirements

• Location:
  Location is the most critical factor. The franchisor can seek places with high footfall and high visibility, like malls, food courts, commercial areas, metros and educational institutions.
• Space:
  The required space for a kiosk is 8 sq. ft and for a standard store, it is up to 400 sq. ft.
• Utilities:
  Must have clean water and reliable electricity (with backup power).

B. Personal and Business Requirements

• Financial Solvency:
  Proof of capital to cover the entire initial investment and working capital.
• Management Commitment:
  The franchisor prefers a manager or owner who is actively involved in the day-to-day operations and management. This ensures that the service is consistent.
• Team Building:
  The franchise must know how to train, hire and manage a small team. They must be focused on hygiene, speed and customer service.
• Commitment to SOPs:
  Total adherence to the brand's Standard Operating Procedures (SOPs) for product preparation, hygiene, and customer interaction is essential.
  Also read: Top Trends in Quick-Service Restaurant (QSR) Franchises for 2025

The Franchise Application Process: A Step-by-Step Guide

The application process is standardised across most major QSR brands.

• Initial Inquiry:
  Start by visiting the official website of the brand and go to the Franchise section. Submit the application form; you will be asked for your personal details, like financial capacity and proposed location and business experience.
• Screening and Vetting:
  The franchise team will review your application and will check your financial background and qualifications. After that, you will have an initial meeting or a phone interview.
• Site Inspection and Approval:
  The franchise team will also conduct a formal assessment for the proposed location. Site approval is basically the hardest hurdle.
• Signing the Agreement:
  Once the location is approved and the franchise fee is paid, you will sign the legal franchise agreement. This will lock the partnership.
• Training and Store Fit-Out:
  The franchisor provides the detailed blueprint for the design of the store. The franchise team will also arrange and provide the training to you and your staff covering everything from the product preparation to POS management.
• Launch and Ongoing Support:
  The franchisor assists with the grand opening marketing and provides continuous operational support, quality audits, and supply chain management.

What’s next

A beverage business like Keventers that is iconic and offers an excellent opportunity to own a stable and profitable business. Success is defined by the strategic selection of a high-traffic site, a commitment to rigorous operational standards and hands-on management. By meticulously studying the cost, meeting the strict requirements, and showing loyalty, the aspiring entrepreneurs can look forward to a successful and rewarding business in India’s evergreen consumer market.
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