GANT Names Shahid Kapoor as Brand Ambassador to Bolster India Presence

American lifestyle and sportswear brand GANT has announced Bollywood actor Shahid Kapoor as its brand ambassador for the Indian market, as part of a broader push to strengthen its presence in the country. The collaboration launches alongside GANT’s latest campaign, “Button Up. Build Your Story,” which emphasizes individuality, resilience, and self-expression—values the brand says align closely with Kapoor’s personal style.

“Style, for me, is about authenticity—it’s about wearing something that reflects who you are,” said Kapoor. “GANT’s heritage and belief in progress and expression really speak to me. I’m excited to represent the brand as it continues its journey in India.”

Founded in 1949, GANT is recognized for its classic American East Coast aesthetic and operates in over 80 countries with more than 600 stores globally. The brand’s foray into India is being supported by Samarth Lifestyle, its local partner, which is planning to double GANT’s exclusive brand outlets to 50 over the next two years.

Fredrik Malm, Executive Vice President of Global Commercial, Brand & Product at GANT, said the collaboration reflects the brand’s ambition to connect more deeply with Indian consumers.

“Shahid Kapoor’s effortless confidence and modern style make him a natural fit for GANT. Together, we aim to bring the brand’s culture and sophistication to a wider Indian audience,” Malm said.

Pawan Khandelwal, Managing Director of Samarth Lifestyle, added that Kapoor’s appointment marks a “bold move” toward building stronger consumer engagement. “His persona aligns perfectly with GANT’s vision of delivering a world-class fashion experience in India,” he said.

With this partnership, GANT reaffirms its commitment to expanding its footprint in the Indian market, while continuing to uphold its 75-year legacy of timeless style and innovation.