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Premium electric motorcycle manufacturer Ultraviolette has announced its entry into the European market. The company targets to achieve 30% to 35% of its total revenue from exports by 2028.
Ultraviolette has launched its flagship performance motorcycles F77 MACH 2 and F77 SuperStreet across major European countries including Germany, France, the UK, Ireland, Austria, Italy, Switzerland, Belgium, the Netherlands, and Luxembourg.
Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said, “From the beginning, we aimed to build a brand from India that could scale globally. We selected components, design, and software architecture with international, especially European, markets in mind.”
He explained that Europe was chosen as the starting point due to its strong motorcycling culture and high enthusiasm for design and performance. Additionally, European certifications now allow the company to retail in up to 40 countries, which was a key factor in this decision.
Ultraviolette will export completely built units (CBUs) from India which will be sold through distributors in various European markets.
Subramaniam said, “2025 will be a pilot year for us in Europe, but by 2028, we aim to achieve around 30-35% of our overall revenue from overseas markets.”
After establishing a strong base in Europe, the company plans to expand into Southeast Asia and Latin America.
When asked about the possibility of setting up local assembly plants in Europe, he added, “Currently, there are tax relaxations for electric vehicle imports into Europe. So, for now, we will continue manufacturing in India and exporting. In the future, once we scale up, we may consider localizing operations.”
According to the company, the F77 motorcycles are equipped with a 10.3 kWh battery, delivering peak power of 30 kW, capable of accelerating from 0 to 60 km/h in just 2.8 seconds, with a top speed of 155 km/h.
