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Raina was chosen for his pan-India popularity amongst Gen Z shoppers along with his own personal style. By partnering with Raina, the label strengthens its commitment to continued growth in the Indian market
“Tommy Hilfiger has always represented a certain kind of confidence, the kind that doesn't need to announce itself,” said Vedang Raina in a press release on Monday. “It's classic, it's sharp, and it never goes out of style. A watch is the one detail that quietly says everything about a person, and I think Tommy Hilfiger Watches does that beautifully. To represent the brand for this campaign in India is an incredible opportunity.”
Tommy Hilfiger’s fall/ winter 2026 men’s watch collection is designed to blend classic design and modern American style. New releases this season include the ‘Hampton’ with a monochromatic black finish and tachymeter bezel and the ‘Bryant’, which is inspired by classic dress watches and has a slimmer profile.
With a history dating back over 140 years, PVH Corp. today operates in over 40 countries globally. Along with Tommy Hilfiger, the business also runs fashion and lifestyle label Calvin Klein.
