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Paul & Shark has introduced a refreshed retail experience in India with the reopening of its boutique at DLF Emporio in New Delhi, as shared in media reports.
The renovated store was unveiled at an event attended by local guests and Dini, CEO of Paul & Shark and a representative of the Dini family.
The boutique features fluted oak wall panelling, natural stone, marble, blue velvet, ceramics and bespoke furnishings. Its interiors combine cream, sand and blue tones, reflecting the brand’s visual identity and Italian design sensibilities.
Built around the brand’s ‘Sense of Journey’ philosophy, the store brings together craftsmanship, innovation and contemporary design. The choice of materials, finishes and furnishings highlights the attention to detail and technical expertise associated with its collections.
The reopening marks a new phase in Paul & Shark’s India operations, with the company identifying the country as an important market for its international growth. The launch event also provided guests with an opportunity to explore the redesigned boutique and meet Mr Dini, whose family has guided the brand for five decades.
Founded in 1976 in Varese, Italy, by Paolo Dini, Paul & Shark is a luxury clothing brand inspired by the sea. Now led by the third generation of the Dini family, the company combines Italian craftsmanship with technological innovation across its collections.
