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The new outlet covers approximately 12,400 sq. ft. and offers a wider selection of apparel across multiple categories and brands.
Customers can shop womenswear, menswear and kidswear from OVS, PIOMBO, Les Copains, B.Angel and OVS Kids. The store also marks the India debut of MYA, OVS’s curve collection, as shared by the brand in media.
Operating through a multi-brand retail model, OVS brings together labels with distinct styles and identities under one portfolio. Its philosophy, “Love People. Not Labels”, reflects the brand’s focus on individuality and accessible fashion.
OVS made its India debut in 2025 with a store at Pacific Mall in New Delhi, followed by an outlet at Sky City Mall in Borivali, Mumbai, in March 2026. The latest opening at R City Mall further strengthens the retailer’s presence in India.
Speaking at the launch, Sundeep Chugh, Managing Director, OVS India, said, “The opening of our largest store in India reflects our objective to build a meaningful and long-term presence in the market. With a flagship-style experience and a broader portfolio of brands, we aim to enrich the customer experience and to make contemporary Italian style accessible to Indian consumers while offering them greater choice across categories. Mumbai remains an important market for us as we continue to build our footprint in India.”
As part of its growth strategy, OVS India plans to launch four more stores by the end of 2027, expanding its retail network to seven outlets nationwide. The proposed locations include Delhi NCR, Mumbai and nearby markets such as Thane, Navi Mumbai and Vashi, along with Pune, Surat, Bengaluru, Chennai, Hyderabad and Chandigarh.
The retailer will prioritise mall-based outlets in Tier 1 cities and select Tier 2 markets as it expands its presence across India.
At the global level, OVS operates more than 2,600 stores across multiple markets. Its sustainability efforts include responsible sourcing, water-efficient processes and the use of recyclable materials.
