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Situated on the first floor of Felix Plaza, the new store showcases the brand's latest range of western wear, including dresses, tops, denim, occasion wear, and seasonal collections. The launch aligns with Madame's ongoing strategy to deepen its presence in key urban markets across North India.
Gurugram continues to be a strategic market for the brand, driven by a growing base of style-conscious consumers and rising demand for premium fashion retail experiences.
Commenting on the expansion, Akhil Jain, CEO & MD, Madame, said, "Gurugram has consistently been one of our strongest markets, and the positive response from consumers has encouraged us to further strengthen our presence. Our fourth store at Felix Plaza enables us to bring our latest collections closer to shoppers while enhancing their overall retail experience. As we expand, our focus remains on delivering trend-led, accessible fashion through a seamless omnichannel approach."
Looking ahead, Madame plans to further expand its retail network by combining physical stores with digital channels, extending its reach across established fashion destinations as well as emerging consumer markets.
Established in 2002, Madame operates over 150 exclusive stores and more than 500 retail touchpoints across India. The brand is also available through leading e-commerce platforms, including Myntra, Ajio, Flipkart, Amazon, and its own direct-to-consumer website.
